The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but also things like toys, apparel, and home goods. While this presents an opportunity for struggling businesses to […]
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Marketing
Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional side finds it interesting to read how surprised they are that a amazingly well targeted and executed advertising campaign can create results. My human side is slightly worried […]
Read More...How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, decide what to build, and how to monetize it. In this workshop, Alistair Croll talks […]
Read More...Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) and secondly, they measure correlation, not causation. How To Measure Causal Inference? Are you keen to get a crash course in how you should structure […]
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There is absolutely no way that you can think up – and then target – all of the possible keyword search terms which may drive traffic to your site. Every single niche can be looked at in hundreds of different ways and you will have to choose just a few approaches when you start your SEO efforts. Once you start […]
Read More...One of the hardest things to do well is valuing all of your marketing activity in the right way. It is even harder to act on those valuations. With Adwords Data Driven Attribution finally launching that pain is gone now. Obviously that is more so for advertisers that depend heavily on Adwords search as their major marketing channel. Here is the (pretty underwhelming) Adwords Blogpost […]
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