Proctor and Gamble cleans up their media supply chain Michel van Luijtelaar February 6, 2017 Proctor Gamble lays down new standard for agencies, publishers and ad tech companies You might not think Proctor and Gamble are the most digitally savvy, but P&G’s Chief Brand Officer (Mr Pritchard) explained his framework for […] Read More...
How behavioral science, Big Data analysis and ad targeting changes elections Michel van Luijtelaar February 5, 2017 Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional side finds it […] Read More...
Lean Analytics Michel van Luijtelaar January 11, 2017 How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can […] Read More...
The Principles Behind Causality Inference Michel van Luijtelaar Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) […] Read More...
Developing Small Business Social Media Strategies 2017 Michel van Luijtelaar December 28, 2016 Social Media in 2017 is not expected to be one of the largest budget items by marketing executives for the enterprise and strategic communications industries. However, a successful business has to develop a well thought out and […] Read More...
Potential Keyword Research: The Key To Growing Traffic & Revenue Michel van Luijtelaar December 15, 2016 There is absolutely no way that you can think up – and then target – all of the possible keyword search terms which may drive traffic to your site. Every single niche can be looked […] Read More...
Adwords and DoubleClick Bid Manager Remarketing go Cross Device Michel van Luijtelaar September 26, 2016 Remarketing cross device is something that advertisers have waited for for quiet a while. In a very significant product update yesterday Google announced that advertisers will soon be able to reach users across devices with Google remarketing campaigns […] Read More...
Adwords Remarketing goes cross-exchange Michel van Luijtelaar August 26, 2016 AdWords Remarketing goes cross-exchange Google quietly announced in May that any AdWords Remarketing activity would automatically be eligible to show on cross exchange inventory. I am not sure how much additional inventory that ads to […] Read More...
Connect Salesforce CRM to Google Analytics Michel van Luijtelaar June 21, 2016 Found this implementation guide on how to connect Salesforce to Google Analytics a few days ago. Quiet a cool step by step guide on how to connect Google Analytics with Salesforce. There are a lot of different ways […] Read More...
2016 Internet Trends Report Michel van Luijtelaar June 3, 2016 If you work in technology or marketing you should read the yearly Mary Meeker internet trends report. Mary Meeker is a Kleiner Perkins partner. She has become a legend for publishing this 213 slide report of the […] Read More...
