Next Generation Google Analytics Michel van Luijtelaar 21/08/2019 Finally! The new version of Google Analytics has been announced to the world. This is an exciting update for those that struggled to follow clients across web and app. Read More...
Nike Retail Strategy Michel van Luijtelaar 29/06/2019 Nike is thinking less is more If you have not read this yet, do have a read. Nike has a new vision for retail and is placing a heavy emphasis on direct-to-consumer channels through Nike.com […] Read More...
Uber vs App Install Ad Networks Michel van Luijtelaar 21/06/2019 Interesting read. Even some of the larger and more savvy companies can sometimes be taken for a ride by malicious Ad Networks. Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing? Read More...
Firefox ETP live across default browsers Michel van Luijtelaar 17/06/2019 Firefox Enhanced Tracking Prevention live Mozilla recently announced that their Enhanced Tracking Protection features are now live by default across browsers for new users. For users with existing browser versions, this setting will require a […] Read More...
New integrations between Google Analytics 360 and Salesforce Michel van Luijtelaar 28/11/2017 Connect your offline and online customer data At Salesforce’s Dreamforce conference, Marc Benioff, Diane Greene and Sridhar Ramaswamy have announced a first-of-its-kind partnership between Salesforce and Google. It included integrations between Google Analytics 360 and […] Read More...
Proctor and Gamble cleans up their media supply chain Michel van Luijtelaar 06/02/2017 Proctor Gamble lays down new standard for agencies, publishers and ad tech companies You might not think Proctor and Gamble are the most digitally savvy, but P&G’s Chief Brand Officer (Mr Pritchard) explained his framework for […] Read More...
How behavioral science, Big Data analysis and ad targeting changes elections Michel van Luijtelaar 05/02/2017 Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional side finds it […] Read More...
Lean Analytics Michel van Luijtelaar 11/01/2017 How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can […] Read More...
The Principles Behind Causality Inference Michel van Luijtelaar Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) […] Read More...
Developing Small Business Social Media Strategies 2017 Michel van Luijtelaar 28/12/2016 Social Media in 2017 is not expected to be one of the largest budget items by marketing executives for the enterprise and strategic communications industries. However, a successful business has to develop a well thought out and […] Read More...
