When your website is equipped with a tag management solution, your pages are crawled and indexed on natural search and your site performs reasonably well on site speed, you are ready to start with digital advertising.
Digital advertising has become one of the most efficient ways to create Marketing ROI. There are a few reasons for digital advertisings consistent growth over the last decade or two. First of all, you can easily create huge reach, as media consumption rapidly moves online. Or you could choose to do the opposite, and go for either one or a combination of the following targeting options; target on specific intend (Search) or professions (LinkedIn), and/or restrict your efforts on certain geographical, demographical or behavioural targeting.
I would start with targeting intend, as intend is the strongest signal to base your advertising on. Or even better, contact us! If you and your team need an external point of view on what to prioritise, we can talk about a monthly fix fee support service for your in house marketing team. Alternatively, read up on some of the things we can advise on:
- Google Ads
- Google Ads Tracking & auto bidding
- Marketing Attribution
- Search Attribution
- Cross device attribution
- Multi Channel Marketing
- Digital Branding
- Measure incrementality
Please proceed by clicking on the number one below or any of the direct links above. Enjoy!