Why should you set up Google Analytics 4 now?
GA4 is intended to work in the cookieless world. Google Analytics 4 uses “the user” as the basis for all reports, analysis, and insights. It is able to use Google’s user information to tie everything together as your potential customers move between devices, browsers, and platforms. In GA4 data is collected in the form of events, as opposed to UA where sessions and pageviews are central to data gathering. It is a huge step forward for anyone keen on using data to power their marketing strategy. Don’t wait too long, a basic GA4 setup means you can start collecting data now.
Why should you use Server Side Tagging?
Google Analytics services
We prefer to work alongside your in-house marketing team and partners to implement structural improvements to your Google Analytics setup and usage. Our clients have experienced increased profitability from Google Analytics insights – optimising current (or deploying new) digital strategies and applying the transferred knowledge.
We are looking for long term relationships but can work on a project basis – to get you through the major obstacles around data collection.
Contact us and let us know what challenges you are currently facing and we will prepare a customised action plan and a digital coffee.