Why should you use Google Analytics 4?
Google Analytics 4 is used to track user activity on both the website and (if any) in-app. It is intended to work in the cookieless world. Google Analytics 4 uses “the user” as the basis for all reports, analysis, and insights and is able to use Google’s user information to tie everything together as your potential customers move between devices, browsers, and platforms. In GA4 data is collected in the form of events, as opposed to UA where sessions and pageviews were used as data collection metrics. It is a huge step forward for anyone keen on using data to power their marketing strategy.
Why should you use Server Side Tagging?
We prefer to work alongside your in-house marketing team and partners to implement structural improvements to your Google Analytics setup and usage. Our clients have experienced increased profitability from optimising current (or deploying new) digital strategies and applying the transferred knowledge.
We work on a project basis – there is no need for expensive monthly retainers and you pay only for the results you get.
Contact us and let us know what challenges you are currently facing and we will prepare a customised action plan that takes into account business needs.