Start with Google Analytics (4)
We make no assumptions whatsoever as to where you currently are with your business. But we will assume only two things. Firstly, you want to grow your business. And secondly that wherever you are in this journey, a good Google Analytics setup is the first step to help you identify priorities and lead you towards progress.
We will keep this section as light as possible, so we waste as little of your time as possible. The following are the ten steps to address the general hygiene of the data you are looking at in Google Analytics. And, the tenth will explain how you can reap some very easy to implement benefits from your newly improved Google Analytics setup:
- Create a Measurement Plan
- Google Analytics Demo Account
- Upgrade your settings
- Check tagging on pages
- Account structure
- Applying filters
- Connect Search
- Measure success
- Custom dimensions
- Create audience lists
It will not take a lot of time to go through them. But, if you follow the steps in this order, you certainly end up with a very decent Google Analytics setup, and you can start using it to grow your business.
How do Google Analytics work in favour of your business?
Google Analytics solutions can mostly help you to shape your business’ success strategy and study the behaviour of your visitors.
People are not just browsing your website for fun. Hence, you need to do everything you can to help them convert them into customers. And therefore, it is important to understand how clients engage with your content. And last, but not the least, is to go beyond just understanding. You must pay attention and test what content, marketing channels, call to actions and audiences are supporting you in meeting your goals.
If you would like us to advise you feel free to get in touch. Or click through to the next step and start exploring how to create a measurement plan.
We got you covered for the best in class services.