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2 Google Analytics Demo Account

Wondering what a sort of information you might get through Google Analytics? But you want real life data and not some enthusiasts view on it? Or are you convinced already but you just want to have an example to look at? Need to convince someone else in your organisation? Look no further.

Google finally enabled public access to the Google Merchandise Store’s Analytics account so that everyone can see, smell and play with the sort of data that a proper Google Analytics setup enables. You will get into the Google Analytics Demo Account in a few simple steps explained here.

Google Analytics Account Structure

First, once you have access, observe the way the account is structured. There is one Account (Demo Account BETA), one Property (the Merchandise Store) and then three Views (Master, Test and Raw Data).This is similar to my set up and allows for a testing of important filters in the test view and a back up in case something goes wrong in the Raw Data view.

For inspiration on what sort of data to capture, and how to use it, feel free to get in touch by leaving your contact details. Alternatively, proceed to the next step to ensure you have the latest Google Analytics settings and tags live.

Do you want to easily access Google Analytics data?

Extra tip: Download the Google Analytics app on your phone, and you can use your commute (or that other dead time) time to check in on your online performance. Links for downloading here: Android & iOS.

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