3 Use Google My Business to drive footfall
Once you have claimed your listings, you should keep your Business Profile current and exciting with fresh photos, special offers, and promotions. You will have them available under one central login you can start using promoting your business in (a) specific location(s). You can now start using the different features to increase the likelihood that you(r) business will show up on Google.com or on Google Maps for discovery, category and brand searches, and that potential customers prefer your business to the other ones they found on Google Maps.
To drive footfall on should stand out on Google Maps by attempting to..
Answer customer questions on Google Maps
As a business owner, you have the most reliable answers to your customers’ questions. A Business Profile on Google makes it easy for you to receive and respond to those questions. That’s exactly what Questions and Answers lets you do. With Questions and Answers, you can answer questions from potential customers, highlight top responses, and add frequently asked questions to your Business Profile on Google.
Engage with customers
Customers share stories, leave reviews, and reach out to local businesses right from their phones. Log into your Google My Business account to easily join that conversation with them about your business. Respond to reviews, answer messages and questions, and get more calls from interested customers.
Bring your business to life with Photos
Eye-catching photos will grab the interest of people who are searching for your business or businesses like yours, helping you stand out. We’ll help you add unique photos of your products, store, team members, and more. Businesses with photos get 40% more requests for directions and 90% of customers are more likely to visit a business that has photos on a Search/Maps results page.
List your products and service attributes
Want another way to give potential customers helpful information about your business, so that more people can find you? Add attributes to optimize your Business Profile. Your business category determines the attributes available for your Business Profile. For example, you might see attributes for payment types accepted, or accessibility options. You have control over your business information and the attributes your business can list. We’ll help you choose the attributes that apply to your business to stand out to potential customers.
Publish Google Posts
It is now easy to post directly to your Business Profile on Google and grab people’s attention. Google Posts lets you publish your events, products, and services directly to Google Search and Maps. By creating posts for (a) specific listing(s), you can place your offers, specials of the day, or any other locally relevant material in front of customers when they find your business listing on Google. Posts are also featured in Local Search, so this could be part of your SEO plan. Posts tend to be considered relevant for about a week before they would likely stop influencing your likelihood to be featured in Local Search.
Whereas for some businesses it might make sense to diversify content for Google Maps from for example you social posts on Facebook, when one starts, I would recommend for both small business owners and those with a large offline footprint, to use similar content if time or costs is a restriction. If you feel it is paying off, more information on how to create good posts here. One thing that works well, it to get customers interested by sharing special offers and promotions. One out of two customers look for promotions or discounts when searching for a business online.
Use Insights Report to measure impact
Your Google My Business account makes it easy to see how people find your business and interact with your Business Profile. Insights give you key information about how people are finding your business and what type of information they are looking for, so you can attract new customers. Track the number of times someone has searched for your business, viewed your posts and photos, called your business, and requested directions.
You also can start using these insights in your to get more customers with easy to set up ads and, learn how to improve performance.
Bonus – are you a retailer and you speak Dutch? Please read our blog on Google My Business on Emerce.