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9 Accelerated Mobile Pages

Smartphones and tablets have revolutionized the way we access information. Today people consume a tremendous amount of news on their phones. Publishers around the world use the mobile web to reach these readers but often fail to deliver an optimal experience. Many people stop using the mobile web to read content online because of poor performing websites, slow connections or plain old slow hardware.

So to support publishers, Google introduced a new open source initiative called Accelerated Mobile Pages. Accelerated Mobile Pages aims to dramatically improve the performance of the mobile web. Especially for those that aim to create a great experience for scrolling through and consuming a lot of content on the mobile phone. If you just want people to find your store, this might not be worth it for you.

Accelerated Mobile Pages are often referred to as AMP. AMP are web pages designed according to an open source specification. Validated AMP pages are cached in Google’s AMP cache, which allows them to be served even more quickly. The AMP format is supported by a wide variety of platforms, including Google Search. If a web page listed in Google’s search results has a valid AMP version, Google Search may direct mobile users to the cached AMP.


Make your site Google friendly through AMP

We recommend the following five steps to make your site Google friendly through Accelerated Mobile Pages or AMP.

  1. Design: Your AMP should follow the AMP HTML specification.
  2. Discovery: Wondering how Google will find your AMP pages? Google will index AMP pages if other pages link to them or reference them.
  3. Validation: Make sure your AMP is valid so that your pages work as expected for users and can be included in AMP-related features. Pages with invalid AMP will not be eligible for some Search features.
  4. Structured data: Structured data markup allows Google to present your content more prominently in search results. For example, AMP articles that include the appropriate markup properties may be shown within a carousel.
  5. Status: The Google Search Console provides an AMP status report, which shows a list of successfully indexed AMP pages on your site and any AMP-specific errors found.