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5 Google Analytics Account Structure

As this stage, you want to start thinking about setting up the right Google Analytics account structure. One that fits the needs of your organisation. You might find yourself flicking back and forward between this step and the next, setting up filters. They are closely related. No shame in that at all. 

Let’s have a look at small businesses with only one website first. For them, a single Google Analytics view without any filters and two Google Analytics views with some of the standard filters should be enough. You could use one for testing new implementations, one for backup and one for common use. For large organisations, you might want to have a Google Analytics view per country/region, per functional line (search team, PR team or an external agency) or perhaps you want to structure them by the different brands/websites that you own. 

Additionally, there is a handy overview here on the how and why. I would recommend you read this well, and read it again if there are parts you do not get. At the same time, you should think about the different users and or teams in your organisation and the information that they (do not) need. Make sure you check this occasionally, and delete old users from your account.

If you have other digital assets that you would like to track separately, like Apps for example, you could find more information here. I would recommend reaching out to a Google Analytics Certified Partner (full list here).

Do you have more to track then just websites?

Extra tip: Download the Google Analytics app on your phone, and you can use your commute (or that other dead time) time to check in on your online performance. Links for downloading here: Android & iOS.

Also, this video explanation on the Google Analytics app is pretty good, if you have nine minutes to spare.

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