Website Speed Optimisation Services
I guess everyone understands why your website matters. The challenge is to break it down into small sizeable actions you can take to improve it. Hence, availing website speed optimisation services supports you achieving your goals. We will talk about conversion rate and landing page optimisation, but we will start with the lowest hanging fruit, page speed. In this article, we will explain how we can help you improve the performance of your site.
Why Page speed matters?
Why the page speed matters is something you will never ask again after reading this page, as page speed is something you can’t afford to ignore. Loadstorm has merged a few research findings into a nice infographic which shows that a single second increase in page load times leads to a 7% loss in conversions, 11% fewer page views and a 16% decrease in customer satisfaction
You do not need to be a mathematical wonder to understand what speeding up your site with a few seconds can do for you. People also seem to forget that the quality of internet service is not uniform across the world, or even in a single country or city.
On a desktop connection, your page may load in two seconds in large cities, but it might take upto two and a half seconds for those with a slower connection. For rural areas, however, your website’s page loading speed can be about four to five seconds. Now imagine how different that could be for someone on a 3G connection (in India). Don’t forget that any number you see cited is an average. Furthermore, they are just averages, and any number you come across is a single sample of a hugely varied set
Effect of Website Speed Optimisation Services on SEO and SEA
It is a well-known fact that page speed has a big impact on your SEO. Google has been intentionally hazy on the specifics, but some research sheds light on possible correlations. But, One thing’s for sure: better speed = higher ranking in Google’s eyes.
On top of those SEO benefits, it makes no sense to start an Adwords campaign either, if your site is very slow. Quality score in Adwords will make sure you need to pay hefty premiums to send even relevant traffic to your “slower than life” website. But Google cares about sending people to great pages, even if you are willing to pay for those visitors. And if you even get your ad to show you will see huge bounce rates of the landing pages.
Not convinced yet? Think about how long you would be willing to wait. Two seconds? Three? If a page does not render, you ultimately tend to click away. You will try to find what you are looking for, elsewhere.