6 Prioritise above the fold content
- Structure your HTML to load the critical, above-the-fold content first
- Reduce the amount of data used by your resources
Load the main content of your page first. Structure your page so the initial response from your server sends the data necessary to render the critical part of the page immediately and defer the rest. This may mean that you must split your CSS into two parts. An inline part that is responsible for styling the ATF portion of the content, and the part that can be deferred.
Google provided following examples of how a site could be restructured to load faster.
- If your HTML loads third-party widgets before it loads the main content, change the order to load the main content first.
- If your site uses a two-column design with a navigation sidebar and an article, but your HTML loads the sidebar before the article, consider loading the article first.