Marketplaces
Marketplaces need no explanation. In 2020 a total of 62% of global e-commerce retail happened on marketplaces. And this percentage will certainly keep on growing. Any business that meets the requirements of the marketplace can list their products and start selling. It is an enormous opportunity that comes with great risks and new challenges. You might think of Amazon, when it comes to marketplaces, but there are hundreds of local heroes or niche places that might be a better match (in the initial phase).
We can support you on the following relevant workstreams:
- Optimising your current product feed to enhance performance on Google’s free listings and shopping ads
- Strategic assessment of the pro’s and con’s of making the move to selling through one or more Marketplaces
- Setting up and managing an Amazon Seller account
- Selecting marketing technology to help you manage Marketplaces
- Optimising your product feed based on the requirements of your preferred marketplaces
- Setting up and managing your Marketplace strategy in multiple languages or across different countries
- Making sense of Amazon Attribution
Which marketplaces to choose?
It is important to pick the right marketplace(s) where you will sell your products. You want to meet the right buyer persona where they go to shop. And it should not cannibalise your other channels (too much). We can help you find the right channel for your business. With more than 2000 marketplaces, comparison websites and affiliate networks, we will make sure to choose the ones that fit your goals. Do you have specific preferences already? No problem. Let us know your wishes and we will support your journey in this exciting new field.
Why should you invest in marketplaces?
Marketplaces are a powerful tool to meet your conversion goals, as users know their purpose for being there – to purchase. You don’t need to convince them to proceed further in the funnel, because they will eventually do so. With the tools that we offer you don’t need to handle any manual work in terms of listing or updating the products. You only need to have a business and available items – we will take care of the rest.
Services
Product Feed Management
- Set up and optimise your product feed for Marketplaces
- Activate multiple language feeds across various countries
- Channel-specific optimisation
- Selecting marketplaces tech and tooling
Integrate with Marketplaces
- Analyse your ideal buyers and the channels they reside on
- Research competitors offering
- Automate the export of the feed to multiple marketplaces and update your offering dynamically
Amazon Services
- Research competitor strategy and results
- Set up a seller or a vendor account
- Appear higher in the results with sponsored products, brands and display campaigns
- Create and manage your Brand Store(s)
Our full-spectre Amazon services are powered by AMZ Consultancy
Marketplaces and feed management services
Our approach
We prefer to work alongside your in-house marketing team and partners to implement structural improvements to your processes and thinking around website setup and usage. Our clients have experienced increased profitability from optimising current (or deploying new) digital strategies and applying the transferred knowledge.
We work on a project basis – there is no need for expensive monthly retainers and you pay only for the results you get.
Contact us and let us know what challenges you are currently facing and we will prepare a customised action plan that takes into account your business’ needs.
What our clients say
