Online Advertising
Effective online advertising helps you generate leads, maximise revenue and grow your business faster. We offer a wide range of online advertising services that will help you grow. Driven by data, creativity and the desire to deliver outstanding results, we will assemble the kind of online advertising strategy that will set you apart from your competition. What does it take to succeed online? Achieving the required ROI is not a one-size-fits-all type of approach. However, in our practice we incorporate three key concepts to ensure the success of your campaigns:
- Continuous testing of new ideas
- Use of (first party) data
- Omnichannnel insights
What is online advertising?
Online advertising has many shapes and forms – for instance, search engine advertising (including PPC), social media advertising, local marketing, remarketing, display, or video advertising. What combines all of these types of online advertising, is the purpose they all serve – to influence a targeted customer to engage in a specific outcome – for example, making a purchase.
Why is online advertising important?
Customer journeys for all products and services involve looking for information online. If your business is not there to engage with potential customers in the messy middle of the customer journey, you still have a lot of opportunity to grow! And if you are, we can help you get smarter about when, where, and how often to engage. Online advertising can be used to drive qualified traffic to your site, phone line, or store. Effectively targeted campaigns reach audiences that are looking to solve the problem(s) you can help with. By using online advertising you ensure that your business will be visible at the right time and to the right people.
Services
Our online advertising services consist of several components. You can contact us for the following services.
Pay per Click Advertising
- Attract more (new) customers
- Increase margin
- Improve ROI
Online Marketing
- Be at the top of your game with the latest solutions around performance measurement, testing and reporting
- Attribution modelling, smart bidding and advanced tracking features
Google Shopping Ads
- Google Merchant Center, feed optimisation and management, smart campaigns
- Integrate margin, inventory, and size based bidding and automate bids when these change
- Enhance discoverability on Google’s free (local) listings programs
Display Advertising
- With Google’s AI-powered algorithm, your display campaigns get in front of the rights users at the right time
- Optimise based on first and third-party data and use insights obtained from first-party data to automate prospecting and remarketing efforts
- Incrementality testing of display strategies
Social Media Advertising
- Increase engagement and revenue via Facebook, LinkedIn, Instagram and YouTube
- Minimise cookie loss from Apple ISFA blockage to maximise use of first party data
- Cross channel attribution to invest where incremental results are best
Local Advertising
- Build and serve a local customer base and get people to visit your physical location(s)
- Use omnichannel insights to make sure you’ll have a more impactful ROI
- Local Inventory feed creation and integration for free local listings and LIA’s
Our approach
Getting the online advertising results your business needs can be challenging. In terms of your team’s skills, there are known unknowns, as well as unknown unknowns. We can help you identify those and support your team in getting your online advertising to the next level. We will enhance your online advertising journey by creating custom support based on your needs. And we always use your knowledge of markets and customers as the base for that strategy.
Next steps might look like this:
- Assess and define the advertising goals and measurement setup.
- Identify low hanging fruit and get buy-in on what needs to be done
- Work on your advertising strategy and educate the team on hands-on implementations.
- Use best practice data-driven measurement to evaluate and automate in-channel performance.
- Work on platform prioritisation, campaign structure, and audience data collection
- Evaluate creatives, content, and landing pages and suggest improvements
- Create a test and iterate culture to make sure we improve campaign performance continuously.
- Automate campaigns in order to direct efforts to strategic initiatives
What our clients say
Online advertising services
Contact us for more information on the services we provide regarding online advertising. We are more than happy to prepare and present a personalised plan for your business.