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Firefox ETP live across default browsers

Michel van Luijtelaar June 17, 2019

Firefox Enhanced Tracking Prevention live Mozilla recently announced that their Enhanced Tracking Protection features are now live by default across browsers for new users. For users with existing browser versions, this setting will require a […]

New integrations between Google Analytics 360 and Salesforce

Michel van Luijtelaar November 28, 2017

Connect your offline and online customer data At Salesforce’s Dreamforce conference, Marc Benioff, Diane Greene and Sridhar Ramaswamy have announced a first-of-its-kind partnership between Salesforce and Google. It included integrations between Google Analytics 360 and […]

Proctor and Gamble cleans up their media supply chain

Michel van Luijtelaar February 6, 2017

Proctor Gamble lays down new standard for agencies, publishers and ad tech companies You might not think Proctor and Gamble are the most digitally savvy, but P&G’s Chief Brand Officer (Mr Pritchard) explained his framework for […]

Lean Analytics

Michel van Luijtelaar January 11, 2017

How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can […]

The Principles Behind Causality Inference

Michel van Luijtelaar

Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) […]

Potential Keyword Research: The Key To Growing Traffic & Revenue

Michel van Luijtelaar December 15, 2016

There is absolutely no way that you can think up – and then target – all of the possible keyword search terms which may drive traffic to your site. Every single niche can be looked […]

Adwords and DoubleClick Bid Manager Remarketing go Cross Device

Michel van Luijtelaar September 26, 2016

Remarketing cross device is something that advertisers have waited for for quiet a while. In a very significant product update yesterday Google announced that advertisers will soon be able to reach users across devices with Google remarketing campaigns […]

Adwords Remarketing goes cross-exchange

Michel van Luijtelaar August 26, 2016

AdWords Remarketing goes cross-exchange Google quietly announced in May that any AdWords Remarketing activity would automatically be eligible to show on cross exchange inventory. I am not sure how much additional inventory that ads to […]

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