How to optimise for local?
There are many ways to optimise your business for local search. The most important thing to understand is that, platforms such as Google want to ensure that your business listing has accurate, consistent and up-to-date information available to (potential) viewers. If you provide rich business data, search engines such as Google, Apple Maps and many other, will see your business not only as authentic and credible, but as contributing to a positive user experience.
Why use local search optimisation?
Repetition does not spoil the prayer: an astonishing 78% of location-based searches will lead to offline conversion. And local search continues to grow as consumer trends change. In order to appear within Google’s Local map pack (on the right), you need to optimise your Google My Business profile(s). When wondering where this sits in terms of your list of priorities, it can help to think of your Google My Business listing is your second most viewed digital asset, a fact that many businesses seem to ignore.
Continuously outperforming competition on local search can be challenging. Especially if local search does not sit on top of your priority list. We can help you minimise the time investment in local SEO by either offering a full management service or supporting your agency and/or store marketeer(s). In this way, you can do the simple tasks yourself but have an escalation option when you get stuck. Our goal is for you to understand the reasons behind the implementations and the benefit that comes from proactively managing local search.
Together we will make sure to increase discovery search impressions and micro-conversions – which will result in more visitors (online but mostly) in your physical locations. Not sure what this all means? Contact us for a free consultation!