What is local search?
There are many ways to optimise your business for local search, but the most important thing to understand is that in order for your business to appear as a relevant result for certain queries, search engines want to ensure that your business listing has accurate, consistent and up-to-date information available to (potential) customers. If you provide rich business data on various different platforms, search engines will see your business as authentic and credible. This trust goes into services like Apple and Google Maps so it is very important to have up-to-date information.
Why use local search optimisation?
78% of location-based searches will lead to offline conversion. And local search has grown 600% in the last five years. In order to appear within Google’s Local 3-Pack (on the right), you need to optimise your Google My Business profile. When trying to prioritize, it can help to think of the website as the #1 digital asset of most brands you’ll market, but that Google My Business marketing will be #2.
Optimising your business for local search can be difficult to handle on your own. We can help you enhance Local SEO in a well-structured and systematic way, so you understand the reasons behind those implementations and the benefit that comes from them. Our approach consists of five stages:
- Scanning your business’ local presence on Google and setting up a current state report so that we pinpoint area for improvement
- Data clean-up and alignment across all locations
- Optimisation of the GMB listings for local search
- Enabling reputation management and developing a GMB posting strategy
- Increasing discovery search impressions and micro-conversions
Local search optimisation services
Contact us for more information on the services we provide regarding local search optimisation.
We will prepare a personalised plan for your business and strategically choose the KPIs you would want to measure.