WHO ARE WE?
WE PARTNER WITH CLIENTS TO HELP THEIR BUSINESSES SUCCEED
I am an online allrounder with a passion for applying the latest and greatest, breaking down silos in organisations, measuring all there is to measure, and last but not least, set up the processes and technology to enable organisations to act on the insights available and become a bit better this week versus last week.
I follow a customer-centric methodology to ensure your content, marketing & measurement are aligned to each stage of your customer’s user journey and audience intent. This allows me to deliver global multi-channel marketing strategies from the ground up, that encompass planning, management, implementation and optimisation of client portfolios.
Experienced local SEO specialist that will help your business get the most out of organic search. I will be your point of contact for anything SEO related - technical, on- or off-page - you name it!
UP ANALYTICS OFFERS MARKETING & OMNICHANNEL CONSULTANCY
Up Analytics is a boutique digital agency focused on supporting in-house marketing teams. We support clients globally with digital knowledge, processes and a large network of trusted specialists. We aim to help you(r team) become better at what you do.
Our speciality is working with performance-driven businesses. We prefer to work alongside your business’ marketing team and partners to implement structural improvements to marketing tools, digital strategies and processes, and/or your partners and people. Our clients have experienced an increased profitability from optimising current and/or deploying new digital strategies.
UP ANALYTICS’ EXPERTISE
Our scope on online marketing is across both of the Google’s platforms, Google Marketing Platform and Google Ads. We specialise in Google Shopping and omnichannel integrations. But we also have a few B2B and artisan producers customers that we support with passion.
On omnichannel we can talk about increasing offline footfall via Google Maps, but also have solutions for Apple and Bing Maps, TripAdvisor, Here, local social pages on Instagram and Facebook, and most other relevant networks. On measuring results, we have a lot of experience with the use of Google Analytics (4).
HOW DID UP ANALYTICS START…
Up Analytics was founded by Michel who worked as a measurement specialist at Google London for almost eight years. Michel was tasked with solving customer problems Google account teams were struggling with. Michel worked on educating the largest London based Google clients on the smart use of measurement techniques. After thirteen years of working with the some of Google’s largest clients on interesting problems, there are very few issues we have not dealt with before.
WHERE THE MAGIC HAPPENS
THIS IS HOW WE WORK
RESEARCH
An in-depth look into your company and the market that you are operating in.
DESIGN
Conceptualising where we see the business should go and identifying the gaps that eed to be filled.
DELIVERY
prioritisation on goals and gaps and creating a plan of action with (bi) weekly check-ins.
IMPLEMENT
We really care long terms success - but we set lots of small weekly targets. The focus is on continuous improvement.
WHY WORK WITH US?
GLAD YOU ARE ASKING
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We are flexible – no need for fixed contracts – you can try working with us without any commitment. If you don’t like it you are free to stop at any time.
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WE ARE CERTIFIED
CASE STUDIES
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80%
Increase in Local Impressions
Read MorePets Place, the biggest pet shop in the Netherlands and Boerenbond, one of the most famous Dutch garden centers owns a combined number of 175 stores throughout the Netherlands.
Pets Place Boerenbond approached Up Analytics to see an increase in discovery search impressions by taking control over their local search presence. Furthermore, they had the ambition of expanding their presence onto all relevant (social-, navigational- and directory-) networks.
- 80% Increase in local impressions despite COVID-19
- 400 hours saved with local tooling
- Simultaneous data synchronisation on 30 networks
OUR CLIENTS
