Why is marketing analytics important?
Creating insights and providing context on marketing results is what we are good at. We help you set up reporting so your C-levels understand how you are performing. At the same time – we can help to build Data Studio reports that pinpoint exactly what marketing activity needs some attention. And we combine this with continuous scrutiny and testing on the core KPIs that you are using to evaluate your marketing.
What do we do with Attribution?
When you start working with us, we will jointly try to answer questions such as:
- Have we set the right KPIs and can we get smarter about automation?
- How are our marketing programmes performing? What can be improved in the long run?
- How are we performing compared to our competitors? Are we utilising the right channels?
- Are our marketing resources adequately allocated? What should we prioritise?
Our Marketing Analytics support consists of several services and components. Feel free to reach out on:
Marketing analytics services
We prefer to work alongside your in-house marketing team and partners to implement structural improvements to your marketing analytics strategy and implementation. Our clients have experienced increased profitability from optimising current (or deploying new) digital strategies and applying the transferred knowledge.
We work on a project basis – there is no need for expensive monthly retainers and you pay only for the results you get.
Contact us and let us know what challenges you are currently facing and we will prepare a customised action plan that takes into account your business needs.