About Us | Up Analytics

I am an online allrounder with a passion for applying the latest and greatest, breaking down silos in organisations, measuring all there is to measure, and last but not least, set up the processes and technology to enable organisations to act on the insights available and become a bit better this week versus last week.

Michel van Luijtelaar

I follow a customer-centric methodology to ensure your content, marketing & measurement are aligned to each stage of your customer’s user journey and audience intent. This allows me to deliver global multi-channel marketing strategies from the ground up, that encompass planning, management, implementation and optimisation of client portfolios.

Mark Brownlie

Experienced local SEO specialist that will help your business get the most out of organic search. I will be your point of contact for anything SEO related - technical, on- or off-page - you name it!

Mike Beer

UP ANALYTICS OFFERS MARKETING & OMNICHANNEL CONSULTANCY

Up Analytics is a boutique digital agency focused on supporting in-house marketing teams. We support clients globally with digital knowledge, processes and a large network of trusted specialists. We aim to help you(r team) become better at what you do.

Our speciality is working with performance-driven businesses. We prefer to work alongside your business’ marketing team and partners to implement structural improvements to marketing tools, digital strategies and processes, and/or your partners and people. Our clients have experienced an increased profitability from optimising current and/or deploying new digital strategies.

UP ANALYTICS’ EXPERTISE

Our scope on online marketing is across both of the Google’s platforms, Google Marketing Platform and Google Ads. We specialise in Google Shopping and omnichannel integrations. But we also have a few B2B and artisan producers customers that we support with passion.

On omnichannel we can talk about increasing offline footfall via Google Maps, but also have solutions for Apple and Bing Maps, TripAdvisor, Here, local social pages on Instagram and Facebook, and most other relevant networks. On measuring results, we have a lot of experience with the use of Google Analytics (4).

HOW DID UP ANALYTICS START…

Up Analytics was founded by Michel who worked as a measurement specialist at Google London for almost eight years. Michel was tasked with solving customer problems Google account teams were struggling with. Michel worked on educating the largest London based Google clients on the smart use of measurement techniques. After thirteen years of working with the some of Google’s largest clients on interesting problems, there are very few issues we have not dealt with before.

WHERE THE MAGIC HAPPENS

THIS IS HOW WE WORK

WHY WORK WITH US?

GLAD YOU ARE ASKING

We are flexible – no need for fixed contracts – you can try working with us without any commitment. If you don’t like it you are free to stop at any time.

We are not just ex-Google. We were specialist at Google and our previous marketing agencies as well. And we work with some of the best freelancers.

We care. We sleep well if we see you grow your business.

WE ARE CERTIFIED

Developments around operating our physical stores change faster than ever and our customers demand accurate and up-to-date information. Up Analytics’ tooling makes it easier to meet this need and be one step ahead of the competition.

The engagement resulted in the company's increase in quality leads and boosted ads presence. The success of the project was due to the team's outstanding work and professionalism.

The team's strategic, knowledge-driven approach propelled the project forward. They were able to define small changes that yielded massive improvements.

80%

Increase in Local Impressions
Pets Place, the biggest pet shop in the Netherlands and Boerenbond, one of the most famous Dutch garden centers owns a combined number of 175 stores throughout the Netherlands.

Pets Place Boerenbond approached Up Analytics to see an increase in discovery search impressions by taking control over their local search presence. Furthermore, they had the ambition of expanding their presence onto all relevant (social-, navigational- and directory-) networks.
- 80% Increase in local impressions despite COVID-19
- 400 hours saved with local tooling
- Simultaneous data synchronisation on 30 networks
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36%

Growth in Local Search
VLIEG has been around for forty-five years and has gradually grown to ten offices in the North Holland province of the Netherlands.

It is vital for VLIEG to get included in the consideration set for new regional customers via Local Search. By gaining online visibility, VLIEG set the goal of driving more prospective clients to its offices and become a local leader in several sub-markets.
- 36% growth in local search impressions
- 84% of customers read reviews when they look for financial advice
- Regular posts resulted in 17% incremental impressions
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