UP ANALYTICS OFFERS MARKETING & OMNICHANNEL CONSULTANCY
Up Analytics is a boutique digital agency focused on supporting in-house marketing teams. We support clients globally with digital knowledge, processes and a large network of trusted specialists. We aim to help you(r team) become better at what you do.
Our speciality is working with performance-driven businesses. We prefer to work alongside your business’ marketing team and partners to implement structural improvements to marketing tools, digital strategies and processes, and/or your partners and people. Our clients have experienced an increased profitability from optimising current and/or deploying new digital strategies.
UP ANALYTICS’ EXPERTISE
Our scope on online marketing is across both of the Google’s platforms, Google Marketing Platform and Google Ads. We specialise in Google Shopping and omnichannel integrations. But we also have a few B2B and artisan producers customers that we support with passion.
On omnichannel we can talk about increasing offline footfall via Google Maps, but also have solutions for Apple and Bing Maps, TripAdvisor, Here, local social pages on Instagram and Facebook, and most other relevant networks. On measuring results, we have a lot of experience with the use of Google Analytics (4).
HOW DID UP ANALYTICS START…
Up Analytics was founded by Michel who worked as a measurement specialist at Google London for almost eight years. Michel was tasked with solving customer problems Google account teams were struggling with. Michel worked on educating the largest London based Google clients on the smart use of measurement techniques. After thirteen years of working with the some of Google’s largest clients on interesting problems, there are very few issues we have not dealt with before.
WHERE THE MAGIC HAPPENS
THIS IS HOW WE WORK
An in-depth look into your company and the market that you are operating in.
Conceptualising where we see the business should go and identifying the gaps that eed to be filled.
prioritisation on goals and gaps and creating a plan of action with (bi) weekly check-ins.
We really care long terms success - but we set lots of small weekly targets. The focus is on continuous improvement.
WHY WORK WITH US?
GLAD YOU ARE ASKING
We are flexible – no need for fixed contracts – you can try working with us without any commitment. If you don’t like it you are free to stop at any time.
WE ARE CERTIFIED
Increase in Local Impressions
Pets Place, the biggest pet shop in the Netherlands and Boerenbond, one of the most famous Dutch garden centers owns a combined number of 175 stores throughout the Netherlands.
Pets Place Boerenbond approached Up Analytics to see an increase in discovery search impressions by taking control over their local search presence. Furthermore, they had the ambition of expanding their presence onto all relevant (social-, navigational- and directory-) networks.
- 80% Increase in local impressions despite COVID-19
- 400 hours saved with local tooling
- Simultaneous data synchronisation on 30 networks
Growth in Local Search
VLIEG has been around for forty-five years and has gradually grown to ten offices in the North Holland province of the Netherlands.
It is vital for VLIEG to get included in the consideration set for new regional customers via Local Search. By gaining online visibility, VLIEG set the goal of driving more prospective clients to its offices and become a local leader in several sub-markets.
- 36% growth in local search impressions
- 84% of customers read reviews when they look for financial advice
- Regular posts resulted in 17% incremental impressions