In this stage of your visitors journey, (s)he will be looking for specific information about you, your products and/or services. How time intensive do you make this process for him or her?
Some of the things we would be looking for are easily recognisable and popular options. Do you have a consolidated menu that sticks above the fold? Once visitors select this menu, are all the options on screen? Is it easy to exit the menu if it does not have what you are looking for? Are your product categories or services order logically in order of popularity? And last but not least, are the standard options to sign-in or register part of the menu?
If all of the answers to the questions above are “yes”, you are doing a great job. We would be happy to share some example sites with you or alternatively you can read on about Search element of navigation here.