Free resources

Need some help with your GA4 set up and reporting?
UP has you covered.

GA4 mini-course ebook

This ebook is designed to empower businesses to scale marketing analytics with Google Analytics 4.
It contains six modules and covers all you need to know to get started with GA4 succesfully. It is the ideal resource for marketing teams aiming to increase their understanding of everything related to GA4, from tracking to reporting. 

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Freshly added resources

Handpicked for you

Tag Manager recipes

by Analytics Mania

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ga4-skillshop

The official GA4 skillshop

by Google

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Google Tag Manager Recipes - by Analytics Mania

Explore a diverse collection of Google Tag Manager templates curated by Analytics Mania, all indivually designed to streamline your tracking implementations and enhance your analytics insights.

Level:
★★★★★ 3/5

Convert Universal Analytics to GA4 reports - by Steve Lamar

Seamlessly transition from Universal Analytics to GA4 reports with expert guidance from Steve Lamar, ensuring a smooth migration process and continued data accuracy.

Level:
★★★★★ 2/5

The official GA4 Skillshop - by Google

Bring your analytics proficiency to the next level with the official GA4 Skillshop offered by Google, providing comprehensive training and certification opportunities to master the latest in digital analytics.

Level
★★★★★ 1/5

Video resources

Google Analytics 4 Demo Account

Access the Google Analytics 4 Demo Account to gain hands-on experience with sample data, enabling you to explore the capabilities of GA4

Watch

Video Series - Analytics Academy

 Dive into the insightful video series hosted by Krista Seiden on Analytics Academy, where you'll uncover practical tips, best practices, and advanced techniques to optimize your data analysis skills.

Watch
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