Local search (Local SEO) Optimisation
Local SEO is the process of ‘optimising’ your online presence to attract more business from people searching for your products and services near your physical location(s). These searches take place on various search engines, platforms and devices. Roughly 2.7 billion searches are being done every day on Google alone by people seeking nearby goods, services, and resources. 78% of location based searches will eventually lead to an offline conversion. For some of our customers, Google my Business is the second largest referrer for online sales. Think about that before you decide to ask the intern to manage local search. Local search results are triggered when:
- A user’s location is shared
- One searches for a product/service “near me”, or uses a location in their search query
- A product or service is typically acquired locally.
How to optimise for local?
There are many ways to optimise your business for local search. The most important thing to understand is that, platforms such as Google want to ensure that your business listing has accurate, consistent and up-to-date information available to (potential) viewers. If you provide rich business data, search engines such as Google, Apple Maps and many other, will see your business not only as authentic and credible, but as contributing to a positive user experience.
Why use local search optimisation?
Repetition does not spoil the prayer: an astonishing 78% of location-based searches will lead to offline conversion. And local search continues to grow as consumer trends change. In order to appear within Google’s Local map pack (on the right), you need to optimise your Google My Business profile(s). When wondering where this sits in terms of your list of priorities, it can help to think of your Google My Business listing is your second most viewed digital asset, a fact that many businesses seem to ignore.
Services
GMB reporting
- Have a single-platform overview of all your locations’ key data.
- Reduce monitoring time to ~30 minutes a week.
- Export your data to keep track of your historic performance on local search.
Local search strategy
- Take your strategy to the next level. Use our knowledge based on years of experience to get a jump start on Local.
- Educate your team and provide ongoing support and tooling to meet omnichannel goals.
Local search optimisation
- Optimise your location data - we guarantee 25% increase in discovery search.
- Gain additional discovery search impressions. - up to 80%
- A/B test any changes and see how it affects your discoverability on local search.
Content strategy
- Learn how to post relevant content across 125+ global networks for the widest possible reach and the strongest local brand presence.
- Gain extra footfall and customer engagement.
- Be smart about what sort of content works locally and what doesn’t.
Reputation management
- Have a strategy on how to handle both positive and negative feedback so that it serves your local SEO.
- Manage and monitor replies and optimise response rate and content.
- Set up Sentiment Analysis reporting to quantify large amount of reviews .
Store locator
- Help your customers find nearby locations faster with an automatically updated and SEO-optimized store locator and location pages.
- Automate structured data on local landing pages.
- Explore tooling to connect location feeds to the store locator on your website.
Our approach
Continuously outperforming competition on local search can be challenging. Especially if local search does not sit on top of your priority list. We can help you minimise the time investment in local SEO by either offering a full management service or supporting your agency and/or store marketeer(s). In this way, you can do the simple tasks yourself but have an escalation option when you get stuck. Our goal is for you to understand the reasons behind the implementations and the benefit that comes from proactively managing local search.
Together we will make sure to increase discovery search impressions and micro-conversions – which will result in more visitors (online but mostly) in your physical locations. Not sure what this all means? Contact us for a free consultation!
Local search optimisation services
What our clients say
