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1 Claim Google Maps Listings

Whatever it is you do, when potential customers are looking for your products or services in a specific location, you want them to consider you(r business). If you go not claim your Google Maps listing, you are non-existent (Disclosure – author works at Google) and the likelihood that you(r) business will show up on Google.com or on Google Maps is very small.

But being found is not good enough. Customers compare Business Profiles on Google to make decisions. Make it count every time someone finds you on Search and Maps. With Google My Business you can update your address, phone number, website, open hours, and more to help customers find your business.

It can be difficult to your listing on the first page of the Google natural search results if consumers search for category keywords in a specific location. But if consumers are searching for your business name and location, and you are not there, you have a problem. The process to claim your business listing is very simple if you have one listing, and can get increasingly complex for large international businesses. They both start here.

Lots of people look for on Google Maps is “opening hours”. Make sure they reflect reality and adjust them when they change. One thing I would strongly recommend for both small business owners and those with a large offline footprint. Spend some time to do this well. This might take you a bit of time to do but it will result in more people finding their way to your business.