Online Advertising
Effective online advertising helps you generate leads, maximise revenue and grow your business faster. We offer a wide range of online advertising services that will help you grow. Driven by data, creativity and the desire to deliver outstanding results, we will assemble the kind of online advertising strategy that will set you apart from your competition. What does it take to succeed online? Achieving the required ROI is not a one-size-fits-all type of approach. However, in our practice we incorporate three key concepts to ensure the success of your campaigns:
- Continuous testing of new ideas
- Use of (first party) data
- Omnichannnel insights
Why partner with Up Analytics?
Online advertising aims to influence a targeted customer to engage in a specific outcome – for example, making an on or off line purchase or acquiring contact details. It can be used to drive qualified traffic to your site, phone line, or store. Effectively targeted campaigns, using your customer data and market insights, can reach audiences that are looking to solve the problem(s) you can address with your offering. By using online advertising you ensure that your business will be visible at the right time and to the right people.
Customer journeys for all products and services involve looking for information online. Similarly to what you are doing now – wondering whether Up Analytics would be the right choice to help your accomplish your goals. Your business needs to be not present to engage with potential customers in the messy middle of the customer journey. We can help you get smarter about when, where, and how often to engage. And how to measure impact, attribute value and enable smart automation.
Feel free to enquire about a free scan and let us explain to you where we would start optimising your online marketing strategy.
What do we do differently
We have specialist with fifteen years of experience available to guide and/or support you and your team. Ex Google and ex LinkedIn. At Google our founder Michel supported the largest London based customers as a measurement specialist – making sure we measure the right KPIs and incorporate them in the marketing strategy. We have seen and solved your main challenges a few times already and can help you speed up your digital processes. With the current challenges around cookies, privacy and device IDs, your measurement strategy is a core KPI for (marketing automation) succes. Our aim is to help you make great decisions fast.
We don’t want to import your critical business processes or sign long contracts. We enjoy our work and take the time to work one on one with you on your challenges via direct and short communication lines.
Services
Our online advertising services consist of several components. You can contact us for the following services.
Local Advertising
- Build and serve a local customer base and get people to visit your physical location(s)
- Use omnichannel insights to make sure you’ll have a more impactful ROI
- Local Inventory feed creation and integration for free local listings and LIA’s
PPC & Online Marketing
- Be at the top of your game with the latest solutions around performance measurement, testing and reporting
- Attribution modelling, smart bidding and advanced tracking features
- Attract more (new) customers and improve ROI
Google Shopping Ads
- Google Merchant Center, feed optimisation and management, smart campaigns
- Integrate margin, inventory, and size based bidding and automate bids when these change
- Enhance discoverability on Google’s free (local) listings programs
Display Advertising
- With Google’s AI-powered algorithm, your display campaigns get in front of the rights users at the right time
- Optimise based on first and third-party data and use insights obtained from first-party data to automate prospecting and remarketing efforts
- Incrementality testing of display strategies
Social Media Advertising
- Increase engagement and revenue via Facebook, LinkedIn, Instagram and YouTube
- Minimise cookie loss from Apple ISFA blockage to maximise use of first party data
- Cross channel attribution to invest where incremental results are best
Marketplaces
- Help evaluate marketplaces strategy, write a business plan and or set up first experiment(s)
- List your products on various marketplaces and support ongoing optimisation
- Help you chose the most appropriate feed solution, manage and optimise your product feed(s)
Our approach
Getting the online advertising results your business needs can be challenging. In terms of your team’s skills, there are known unknowns, as well as unknown unknowns. We can help you identify those and support your team in getting your online advertising to the next level. We will enhance your online advertising journey by creating custom support based on your needs. And we always use your knowledge of markets and customers as the base for that strategy.
Next steps might look like this:
- Assess and define the advertising goals and measurement setup. Implemenet that latest and greatest in online data collection.
- Identify low hanging fruit on Google Ads and get buy-in on what needs to be done
- Work on your advertising strategy and educate the team on what to prioritise.
- Use best practice data-driven measurement to evaluate and automate in-channel performance.
- Work on platform prioritisation, campaign structure, and audience data collection
- Evaluate creatives, content, and landing pages and suggest improvements
- Automate campaigns in order to direct efforts to strategic initiatives
- Create a test and iterate culture to make sure we improve elements of our customer journey performance continuously.
What our clients say
