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Personal data.

Appendix A. Personal data European Analytics Services

Appendix to the European Analytics Data Processing Terms.

The following table lists the relevant personal data divided into categories with processing purposes and disciplines in which the data is present.

In all cases, the processing operations are: retrieve, organise, forward and use.

The following applies to retention periods: During the Agreement, Controller is and remains responsible for compliance with the retention periods. The Controller may delete personal data from the database.

The employees involved on the part of the Processor are in all cases: the consultants working at European Analytics or its sub contractors.

Personal dataSectionsData subjects
Processing purposes
First nameNameLead, prospectLead generation
Name prefixNameLead, prospectLead generation
SurnameNameLead, prospectLead generation
InitialsNameLead, prospectLead generation
AddressAddress detailsLead, prospectLeadgeneration
Place nameAddress detailsLead, prospectLead generation
PostcodeAddress detailsLead, prospectLead generation
LandcodeAddress detailsLead, prospectLead generation
Phone number landline, mobile, direct, generalPhone numbersLead, prospectLead generation
Email addressEmail addressLead, prospectLead generation
Organisation nameOrganisation nameLead, prospectLead generation
Job titleProfessional dataLead, prospectLead generation
GenderGenderLead, prospectLead generation
Customer IDConnection dataLead, prospect
Profiling, Remarketing
Visitors via online campaigns (Google Ads, banners, e-mail, etc.)Connection dataLead, prospect
Profiling, Remarketing
Quality scoreConnection dataLead, prospect
Lead generation, profiling
IP addressConnection dataLead, prospect
Lead generation, profiling
Netwerk location of the company or organisation (Analytics via IP address).Connection dataLead, prospect
Lead generation, profiling
Google Analytics user code in CookieConnection dataLead, prospect
Lead generation, profiling
Full URL of website leadConnection dataLead, prospect
Lead generation, profiling
Place where lead originates before a web session startsConnection dataLead, prospect
Lead generation, profiling
Web sessions where lead visited controller’s website with web pages and time spentConnection dataLead, prospect
Lead generation, profiling
Description or topic used for requesting information, additional informationNotesLead, prospectLead generation
List of mailing lists for which lead is registeredPermissionLead, prospectLead generation
Customer IDConnection dataLead, prospect
Profiling, Remarketing
Visitors via online campaigns (Google Ads, banners, e-mail, etc.)Connection dataLead, prospect
Profiling, Remarketing
IP addressConnection dataLead, prospect
Lead generation, profiling
Netwerk location of the company or organisation (Analytics via IP address).Connection dataLead, prospect
Lead generation, profiling
Google Analytics user code in CookieConnection dataLead, prospect
Lead generation, profiling
Full URL of website leadConnection dataLead, prospect
Lead generation, profiling
Place where lead originates before a web session startsConnection dataLead, prospect
Lead generation, profiling

 

Appendix B. Personal data Google My Business

Appendix to the European Analytics Data Processing Terms.

The following table lists the relevant personal data divided into categories with processing purposes and disciplines in which the data is present.

In all cases, the processing operations are: retrieve, organise, forward and use.

The following applies to retention periods: During the Agreement, Controller is and remains responsible for compliance with the retention periods. The Controller may delete personal data from the database.

The employees involved on the part of the Processor are in all cases: the consultants working at European Analytics or its sub contractors.

 

Personal dataSectionsData subjects
Processing purposes
Postal codeCustomer IDLead, prospect
Reporting, profiling
Customer location (via Postal Code address).Connection dataLead, prospect
Lead generation, profiling
First nameNameLead, prospectLead generation
SurnameNameLead, prospectLead generation
Place nameAddress detailsLead, prospectLead generation
PostcodeAddress detailsLead, prospectLead generation
LandcodeAddress detailsLead, prospectLead generation
Email addressEmail addressLead, prospectLead generation