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Personal data.

Appendix A. Personal data European Analytics Services

Appendix to the European Analytics Data Processing Terms.

The following table lists the relevant personal data divided into categories with processing purposes and disciplines in which the data is present.

In all cases, the processing operations are: retrieve, organise, forward and use.

The following applies to retention periods: During the Agreement, Controller is and remains responsible for compliance with the retention periods. The Controller may delete personal data from the database.

The employees involved on the part of the Processor are in all cases: the consultants working at European Analytics or its sub contractors.

Personal data Sections Data subjects
Processing purposes
First name Name Lead, prospect Lead generation
Name prefix Name Lead, prospect Lead generation
Surname Name Lead, prospect Lead generation
Initials Name Lead, prospect Lead generation
Address Address details Lead, prospect Leadgeneration
Place name Address details Lead, prospect Lead generation
Postcode Address details Lead, prospect Lead generation
Landcode Address details Lead, prospect Lead generation
Phone number landline, mobile, direct, general Phone numbers Lead, prospect Lead generation
Email address Email address Lead, prospect Lead generation
Organisation name Organisation name Lead, prospect Lead generation
Job title Professional data Lead, prospect Lead generation
Gender Gender Lead, prospect Lead generation
Customer ID Connection data Lead, prospect
Profiling, Remarketing
Visitors via online campaigns (Google Ads, banners, e-mail, etc.) Connection data Lead, prospect
Profiling, Remarketing
Quality score Connection data Lead, prospect
Lead generation, profiling
IP address Connection data Lead, prospect
Lead generation, profiling
Netwerk location of the company or organisation (Analytics via IP address). Connection data Lead, prospect
Lead generation, profiling
Google Analytics user code in Cookie Connection data Lead, prospect
Lead generation, profiling
Full URL of website lead Connection data Lead, prospect
Lead generation, profiling
Place where lead originates before a web session starts Connection data Lead, prospect
Lead generation, profiling
Web sessions where lead visited controller’s website with web pages and time spent Connection data Lead, prospect
Lead generation, profiling
Description or topic used for requesting information, additional information Notes Lead, prospect Lead generation
List of mailing lists for which lead is registered Permission Lead, prospect Lead generation
Customer ID Connection data Lead, prospect
Profiling, Remarketing
Visitors via online campaigns (Google Ads, banners, e-mail, etc.) Connection data Lead, prospect
Profiling, Remarketing
IP address Connection data Lead, prospect
Lead generation, profiling
Netwerk location of the company or organisation (Analytics via IP address). Connection data Lead, prospect
Lead generation, profiling
Google Analytics user code in Cookie Connection data Lead, prospect
Lead generation, profiling
Full URL of website lead Connection data Lead, prospect
Lead generation, profiling
Place where lead originates before a web session starts Connection data Lead, prospect
Lead generation, profiling

 

Appendix B. Personal data Google My Business

Appendix to the European Analytics Data Processing Terms.

The following table lists the relevant personal data divided into categories with processing purposes and disciplines in which the data is present.

In all cases, the processing operations are: retrieve, organise, forward and use.

The following applies to retention periods: During the Agreement, Controller is and remains responsible for compliance with the retention periods. The Controller may delete personal data from the database.

The employees involved on the part of the Processor are in all cases: the consultants working at European Analytics or its sub contractors.

 

Personal data Sections Data subjects
Processing purposes
Postal code Customer ID Lead, prospect
Reporting, profiling
Customer location (via Postal Code address). Connection data Lead, prospect
Lead generation, profiling
First name Name Lead, prospect Lead generation
Surname Name Lead, prospect Lead generation
Place name Address details Lead, prospect Lead generation
Postcode Address details Lead, prospect Lead generation
Landcode Address details Lead, prospect Lead generation
Email address Email address Lead, prospect Lead generation