Comparing Client-Side and Server-Side Tracking
All businesses need to become more familiar with Google’s newest Analytics platform. If you want to learn how GA4 can be integrated into your marketing strategies, providing actionable insights for optimising campaigns and reducing your costs, this article is for you
Google Analytics Banned In EU?
Our Point Of View Recently, the Austrian Data Protection Authority (DPA) has released its decision regarding the use of Google Analytics. The DPA found out that an Austrian company was using Google Analytics (GA) on their website, which involved transferring personal data to Google LLC in the United States.This was, according to their ruling, a violation […]
Google Search Console association page
You can associate Google Search Console with various Google services Starting today, Google Search Console offers an enhanced Association page that allows you to link your Search Console property to another Google-managed entity, e.g. a Google Analytics account, a Chrome Web Store account, or a YouTube channel. “I have already associated my GA account […]
Set up a Google Web Property in Google Analytics
Curious to set up a Google Web property? Businesses can now set up a Web & App property in Google Analytics without losing functionality in their existing web properties. Detailed step by step guide here. Well worth a read and no reason now not to move forward on this.
Next Generation Google Analytics
Finally! The new version of Google Analytics has been announced to the world. This is an exciting update for those that struggled to follow clients across web and app.
Firefox ETP live across default browsers
Firefox Enhanced Tracking Prevention live Mozilla recently announced that their Enhanced Tracking Protection features are now live by default across browsers for new users. For users with existing browser versions, this setting will require a manual update so we expect roll-out and impact to ramp gradually. For new users who install and download Firefox for […]
Proctor and Gamble cleans up their media supply chain
Proctor Gamble lays down new standard for agencies, publishers and ad tech companies You might not think Proctor and Gamble are the most digitally savvy, but P&G’s Chief Brand Officer (Mr Pritchard) explained his framework for developing advertising that’s a force for growth during the 2017 IAB Annual Leadership Meeting. As www.ana.net Chair, Pritchard has called for […]
Adwords Data Driven Attribution
One of the hardest things to do well is valuing all of your marketing activity in the right way. It is even harder to act on those valuations. With Adwords Data Driven Attribution finally launching that pain is gone now. Obviously that is more so for advertisers that depend heavily on Adwords search as their major marketing channel. Here is […]