--> Attribution Archives | Up Analytics

New to site? Create an Account


Login

Lost password? (close)
Loading

Google Search Console association page

Gabriela Petkova 23/02/2021

You can associate Google Search Console with various Google services Starting today, Google Search Console offers an enhanced Association page that allows you to link your Search Console property to another Google-managed entity, e.g. a Google Analytics account, a Chrome Web Store account, or a YouTube channel.    “I have already associated my GA account with the Search Console” If […]

Read More...

Firefox ETP live across default browsers

Michel van Luijtelaar 17/06/2019

Firefox Enhanced Tracking Prevention live Mozilla recently announced that their Enhanced Tracking Protection features are now live by default across browsers for new users. For users with existing browser versions, this setting will require a manual update so we expect roll-out and impact to ramp gradually. For new users who install and download Firefox for the first time, Enhanced Tracking […]

Read More...

Proctor Gamble lays down new standard for agencies, publishers and ad tech companies You might not think Proctor and Gamble are the most digitally savvy, but P&G’s Chief Brand Officer (Mr Pritchard) explained his framework for developing advertising that’s a force for growth during the 2017 IAB Annual Leadership Meeting. As www.ana.net Chair, Pritchard has called for a transparent media supply chain […]

Read More...

Adwords Data Driven Attribution

Michel van Luijtelaar 29/05/2016

One of the hardest things to do well is valuing all of your marketing activity in the right way. It is even harder to act on those valuations. With Adwords Data Driven Attribution finally launching that pain is gone now. Obviously that is more so for advertisers that depend heavily on Adwords search as their major marketing channel. Here is the (pretty underwhelming) Adwords Blogpost […]

Read More...