Up Analytics Named by Clutch as a Top B2B Marketing Agency Digital marketing is increasingly becoming a vital aspect when it comes to business growth. With a global online population of over 4 billion, it is extremely important that companies take advantage of these numbers to grow their businesses through digital marketing. Here at Up […]
Top 3 Google products that helped businesses survive 2020 Google has been pleasantly surprising both business owners and customers throughout 2020. What started out as a support on local search by introducing specific COVID-19 attributes and updates, has turned into completely shifting the user experience in alignment to the already changed customer behaviour. Here’s an […]
Free Listings will be introduced on the Google Shopping tab globally by the end of the year The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching […]
Google is making a huge change to its product search offering, meaning that unpaid listings picked by algorithm will dominate results displayed on the Google Shopping tab instead of mostly paid product listings. This will change the game. Read more about the update from Google here.
Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) and secondly, they measure correlation, not causation. How To Measure Causal Inference? Are you keen to get a crash course […]
There is absolutely no way that you can think up – and then target – all of the possible keyword search terms which may drive traffic to your site. Every single niche can be looked at in hundreds of different ways and you will have to choose just a few approaches when you start your […]
One of the hardest things to do well is valuing all of your marketing activity in the right way. It is even harder to act on those valuations. With Adwords Data Driven Attribution finally launching that pain is gone now. Obviously that is more so for advertisers that depend heavily on Adwords search as their major marketing channel. Here is […]