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Up Analytics Named Top B2B Marketing Agency

Michel van Luijtelaar 04/02/2021

Up Analytics Named by Clutch as a Top B2B Marketing Agency   Digital marketing is increasingly becoming a vital aspect when it comes to business growth. With a global online population of over 4 billion, it is extremely important that companies take advantage of these numbers to grow their businesses through digital marketing. Here at Up Analytics, we know how big […]

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Top 3 Google products that helped businesses survive 2020 Google has been pleasantly surprising both business owners and customers throughout 2020. What started out as a support on local search by introducing specific COVID-19 attributes and updates, has turned into completely shifting the user experience in alignment to the already changed customer behaviour. Here’s an overview of which Google products […]

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Free Listings will be introduced on the Google Shopping tab globally by the end of the year The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching not just for essentials but […]

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The Principles Behind Causality Inference

Michel van Luijtelaar 11/01/2017

Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) and secondly, they measure correlation, not causation. How To Measure Causal Inference? Are you keen to get a crash course in how you should structure […]

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Adwords Data Driven Attribution

Michel van Luijtelaar 29/05/2016

One of the hardest things to do well is valuing all of your marketing activity in the right way. It is even harder to act on those valuations. With Adwords Data Driven Attribution finally launching that pain is gone now. Obviously that is more so for advertisers that depend heavily on Adwords search as their major marketing channel. Here is the (pretty underwhelming) Adwords Blogpost […]

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