How to use analytics to reduce your carbon footprint
Our ecological footprint is a vital factor in the survival of the planet. We all need to take steps to ensure that our impact on the environment is sustainable so that future generations can continue to thrive. Analytics play a major role in this. In this article, we discuss what an ecological footprint is, why […]
Digital Transformation Services
Digital transformation (services) can mean a lot of different things to different people. We see it as a process where marketing becomes data-driven. Organisations use their data to generate and act on insights with the aim to gain a competitive advantage. Why are digital transformation services important The use of data to target, optimise and […]
Conversion Rate Optimisation
Conversion rate optimisation (CRO) strategy is about creating a frictionless experience across the funnel. In order to create this, you should attempt to let analytics data, web psychology, UX and A/B/n tests “come together” to increase conversion rate and delight your customers. You should consistently be researching and/or testing your users, digital assets and your […]
CRM Data
This section all about making the most of your customer data. Customer relationship management strategy includes many aspects such as website and app engagement data, previous product sales (potentially through loyalty card), calls, store visit data, and last but not least, social media and email interaction data. Your first-party (1P) data offers a wide wealth […]
Digital Advertising
When your website is equipped with a tag management solution, your pages are crawled and indexed on natural search and your site performs reasonably well on site speed, you are ready to start with digital advertising. A reliable digital advertising agency can seriously speed up your in house marketing team. Digital advertising has become one […]
How to increase Page Speed
Website Speed Optimisation Services Everyone probably understands why website speed matters. The challenge is to break it down into small sizeable actions you can take to improve it. Hence, availing website speed optimisation services supports you achieving your goals. We will talk about conversion rate and landing page optimisation, but we will start with the […]
SEO
What is SEO? SEO a.k.a the acronym for Search Engine Optimisation is the key to getting your website noticed and most importantly, appearing in Google’s front pages. By optimising your online presence, you aim to acquire more organic traffic from search engines. Without efficient and consistent SEO services, most of the resources you spend writing […]
Start with Google Analytics
We make no assumptions whatsoever as to where you currently are with your business. But we will assume only two things. Firstly, you want to grow your business. And secondly that wherever you are in this journey, a good Google Analytics setup is the first step to help you identify priorities and lead you towards […]
How to apply a Tag Management solution?
A Tag Management Solution is a tool that can help you deploy and manage tags. The various marketing and analytics tags on your website or mobile app are taken care of. Moreover, you will have access to a powerful set of techniques to control how your tags are fired and how you collect information from […]
Choosing the Right Advertising Strategy for Your Business
There are two types of advertising strategies: digital and non-digital. Digital strategies are more common and include content advertising, pull advertising, push advertising, email advertising, social media ads, native advertising, paid search advertising, podcast advertising, influencer advertising, promotions and giveaways, loyalty programs, and guerrilla advertising. When choosing an advertising strategy, you should consider the purpose […]