Spam Traffic in Google Analytics 4 – Resolving the Issue

ga4-spam

How to combat unwanted referral traffic Millions of website owners face the challenge of spam internet traffic. Statistics show that nearly half of all internet traffic is classified as spam, making it crucial to know how much spam is affecting your website and how to block it. This article tackles the issue of spam traffic […]

Third-party Cookie deprecation Deepdive

Third-party Cookie deprecation Deepdive

What The Shift Really Means and How to Implement Effective Strategies For years, third-party cookies have been the backbone of online advertising, enabling advertisers to track users across the web and deliver targeted ads. However, concerns about user privacy have led to a major shift in the industry, with the end of third-party cookies on […]

Google to Stop Displaying FAQs in Search Results

Google FAQs in Search Results

In a recent announcement, Google revealed that it will no longer be displaying FAQs within search results. This change will affect all websites, except for those that are focused on health or government topics. For those who have been using FAQ Schema Markup to improve their SEO, this news may be disappointing. However, it is […]

How to use analytics to reduce your carbon footprint

How to use analytics to reduce your carbon footprint

Our ecological footprint is a vital factor in the survival of the planet. We all need to take steps to ensure that our impact on the environment is sustainable so that future generations can continue to thrive. Analytics play a major role in this. In this article, we discuss what an ecological footprint is, why […]

Digital Transformation Services

Digital Transformation Services

Digital transformation (services) can mean a lot of different things to different people. We see it as a process where marketing becomes data-driven. Organisations use their data to generate and act on insights with the aim to gain a competitive advantage. Why are digital transformation services important The use of data to target, optimise and […]

Conversion Rate Optimisation

Conversion Rate Optimisation

Conversion rate optimisation (CRO) strategy is about creating a frictionless experience across the funnel. In order to create this, you should attempt to let analytics data, web psychology, UX and A/B/n tests “come together” to increase conversion rate and delight your customers. You should consistently be researching and/or testing your users, digital assets and your […]

CRM Data

CRM data

This section all about making the most of your customer data. Customer relationship management strategy includes many aspects such as website and app engagement data, previous product sales (potentially through loyalty card), calls, store visit data, and last but not least, social media and email interaction data. Your first-party (1P) data offers a wide wealth […]

Digital Advertising

Digital Advertising

When your website is equipped with a tag management solution, your pages are crawled and indexed on natural search and your site performs reasonably well on site speed, you are ready to start with digital advertising. A reliable digital advertising agency can seriously speed up your in house marketing team. Digital advertising has become one […]

How to increase Page Speed

How to improve pagespeed?

Website Speed Optimisation Services Everyone probably understands why website speed matters. The challenge is to break it down into small sizeable actions you can take to improve it. Hence, availing website speed optimisation services supports you achieving your goals. We will talk about conversion rate and landing page optimisation, but we will start with the […]

SEO

Start with SEO

What is SEO? SEO a.k.a the acronym for Search Engine Optimisation is the key to getting your website noticed and most importantly, appearing in Google’s front pages. By optimising your online presence, you aim to acquire more organic traffic from search engines. Without efficient and consistent SEO services, most of the resources you spend writing […]