Prepare for Privacy-First Analytics with Google Analytics 4 (GA4)’s Latest Features

GA4 Privacy AI Marketing

Google Analytics 4 (GA4) is constantly evolving to help you understand your audience and enhance your marketing strategies in a privacy-first future. Here’s a preview of some exciting new features coming soon to improve your data analysis, campaign performance, and cross-channel insights: 1. Integrate Cross-Channel Data Get a more comprehensive view of your marketing performance! […]

Meta Announces Beta Integration with Google Analytics 4


Connect Google Analytics 4 with Meta from within the platform. Have you noticed a pop-up in Meta, informing you about the possibility to connect GA4 with Meta directly from the platform?  It means you are part of a small and (very) limited beta roll-out!  What are the benefits?  What this new Beta will bring to […]

Google Analytics 4 Keeps Evolving: Latest Releases You Can’t Miss


An Overview of the Most Important GA4 Updates Google Analytics 4 (GA4) is constantly evolving to keep pace with the changing digital landscape. Over the past six months, several noteworthy features have been added to the platform. Here’s a comprehensive rundown of what’s new: The Latest Release: Real-Time Report Enhancements As of today, you can […]

Google Blocking Third-Party cookies by default

The impact of the warning “Third-party cookies will be blocked” in your console. Have you noticed a huge warning in your console stating “ Third-party cookies will be blocked. Learn more in the issues tab.”? You are facing the deprecation of third-party cookies in Chrome, and this is your warning to take action before it’s […]

How to Export and Safe Your Universal Analytics Data

An Essential Guide on How to Export Your Universal Analytics Data Before Deprecation On the 1st of July 2024, Universal Analytics, the previous version of Google analytics 4 will officially cease to exist. Therefore, it’s important for businesses who are measuring user behaviour on this platform, to migrate the data to an alternative host. Thankfully, […]

Building a Compliant Consent Banner for Google Analytics 4


Best practices of a compliant consent banner Implementing a consent banner on your website can be daunting. There are many different things you need to think about, and on the search for a compliant consent banner, all you find is expensive platforms that sell their banner to you. But what if you just want to […]

Spam Traffic in Google Analytics 4 – Resolving the Issue


How to combat unwanted referral traffic Millions of website owners face the challenge of spam internet traffic. Statistics show that nearly half of all internet traffic is classified as spam, making it crucial to know how much spam is affecting your website and how to block it. This article tackles the issue of spam traffic […]

Third-party Cookie deprecation Deepdive

Third-party Cookie deprecation Deepdive

What The Shift Really Means and How to Implement Effective Strategies For years, third-party cookies have been the backbone of online advertising, enabling advertisers to track users across the web and deliver targeted ads. However, concerns about user privacy have led to a major shift in the industry, with the end of third-party cookies on […]

Mastering Local SEO KPIs: The Ultimate Guide to Measuring Local Search Success

Local SEO KPIs

In the digital age, local businesses need to harness the power of Local SEO KPIs. These key performance indicators are crucial for success in local search. Let’s dive into the world of Local SEO metrics and unlock their potential for your business. 1. Introduction to Local SEO KPIs Local SEO KPIs are the compass guiding […]

Google to Stop Displaying FAQs in Search Results

Google FAQs in Search Results

In a recent announcement, Google revealed that it will no longer be displaying FAQs within search results. This change will affect all websites, except for those that are focused on health or government topics. For those who have been using FAQ Schema Markup to improve their SEO, this news may be disappointing. However, it is […]