How behavioral science, Big Data analysis and ad targeting changes elections
Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional side finds it interesting to read how surprised they are that a amazingly well targeted and executed advertising campaign can create results. My […]
Lean Analytics
How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, decide what to build, and how to monetize it. In […]
The Principles Behind Causality Inference
Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) and secondly, they measure correlation, not causation. How To Measure Causal Inference? Are you keen to get a crash course […]
Adwords and DoubleClick Bid Manager Remarketing go Cross Device
Remarketing cross device is something that advertisers have waited for for quiet a while. In a very significant product update yesterday Google announced that advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Instead it relies on deterministic data about […]
Adwords Remarketing goes cross-exchange
AdWords Remarketing goes cross-exchange Google quietly announced in May that any AdWords Remarketing activity would automatically be eligible to show on cross exchange inventory. I am not sure how much additional inventory that ads to the already huge pool of inventory that was available through the DoubleClick ad exchange, but it is another step in […]