New COVID-19 features: Google My Business support for businesses

The new COVID-19 features Google My Business has introduced with respect to the current situation are a fact. We received a long-anticipated and highly relevant email yesterday. It was from the GMB API team. It read; as a valued Google My Business API user, we want to alert you of several newly launched features that […]

Amazon is growing fast

Some interesting stats on Amazon. First, there seem to be “only four Brands left” in the US not selling on Amazon, here. Google is claiming Amazon’s DSP is now larger than its’ own here. Jeff Bezos is also thinking about the climate. But that is not all he is working on, as sales in the […]

Next Generation Google Analytics

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Finally! The new version of Google Analytics has been announced to the world. This is an exciting update for those that struggled to follow clients across web and app.

Nike Retail Strategy

Nike is thinking less is more If you have not read this yet, do have a read. Nike has a new vision for retail and is placing a heavy emphasis on direct-to-consumer channels through Nike.com and its own retail stores. To amplify sales through its wholesale distribution channels, Nike has identified only 40 retail partners, […]

Uber vs App Install Ad Networks

Interesting read. Even some of the larger and more savvy companies can sometimes be taken for a ride by malicious Ad Networks. Is Uber’s New Ad Fraud Lawsuit Futile Or Game Changing?

Firefox ETP live across default browsers

Firefox Enhanced Tracking Prevention live Mozilla recently announced that their Enhanced Tracking Protection features are now live by default across browsers for new users. For users with existing browser versions, this setting will require a manual update so we expect roll-out and impact to ramp gradually. For new users who install and download Firefox for […]

New integrations between Google Analytics 360 and Salesforce

Connect your offline and online customer data At Salesforce’s Dreamforce conference, Marc Benioff, Diane Greene and Sridhar Ramaswamy have announced a first-of-its-kind partnership between Salesforce and Google. It included integrations between Google Analytics 360 and Salesforce, as well as additional partnerships between Salesforce, Google Cloud Platform and G Suite. The news is now live on […]

Proctor and Gamble cleans up their media supply chain

Proctor Gamble lays down new standard for agencies, publishers and ad tech companies You might not think Proctor and Gamble are the most digitally savvy, but P&G’s Chief Brand Officer (Mr Pritchard) explained his framework for developing advertising that’s a force for growth during the 2017 IAB Annual Leadership Meeting. As www.ana.net Chair, Pritchard has called for […]

How behavioral science, Big Data analysis and ad targeting changes elections

Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional side finds it interesting to read how surprised they are that a amazingly well targeted and executed advertising campaign can create results. My […]

Lean Analytics

How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, decide what to build, and how to monetize it. In […]