Privacy Updates with Google Consent Mode V2
This article explains what you need to know about Consent Mode V2 and gets you started on the implementation to mitigate the impact on Google Analytics 4 and Google Ads of yet another crucial privacy update.
Google Analytics 4 in a Cookieless Future
A significant shift is underway – the phasing out of third-party cookies
We explain what it can mean for your business, and what you can do to mitigate the impact of the deprecation of third-party cookies.
Decoding GA4: Metrics, dimensions and other concepts explained
This article delves into the key terms, such as metrics, dimensions and custom dimensions, calculated metrics, and recommended events – and, hot from the press: why main events are replacing conversions.
Comparing Client-Side and Server-Side Tracking
All businesses need to become more familiar with Google’s newest Analytics platform. If you want to learn how GA4 can be integrated into your marketing strategies, providing actionable insights for optimising campaigns and reducing your costs, this article is for you
Replacing Universal Analytics with GA4 for every business
All businesses need to become more familiar with Google’s newest Analytics platform. If you want to learn how GA4 can be integrated into your marketing strategies, providing actionable insights for optimising campaigns and reducing your costs, this article is for you
Google Analytics Banned In EU?
Our Point Of View Recently, the Austrian Data Protection Authority (DPA) has released its decision regarding the use of Google Analytics. The DPA found out that an Austrian company was using Google Analytics (GA) on their website, which involved transferring personal data to Google LLC in the United States.This was, according to their ruling, a violation […]
Google Search Console association page
You can associate Google Search Console with various Google services Starting today, Google Search Console offers an enhanced Association page that allows you to link your Search Console property to another Google-managed entity, e.g. a Google Analytics account, a Chrome Web Store account, or a YouTube channel. “I have already associated my GA account […]
Up Analytics Named Top B2B Marketing Agency
Up Analytics Named by Clutch as a Top B2B Marketing Agency Digital marketing is increasingly becoming a vital aspect when it comes to business growth. With a global online population of over 4 billion, it is extremely important that companies take advantage of these numbers to grow their businesses through digital marketing. Here at Up […]
Top 3 Google products that helped businesses survive 2020
Top 3 Google products that helped businesses survive 2020 Google has been pleasantly surprising both business owners and customers throughout 2020. What started out as a support on local search by introducing specific COVID-19 attributes and updates, has turned into completely shifting the user experience in alignment to the already changed customer behaviour. Here’s an […]
You can now message businesses on Google Maps
Google makes communication between businesses and clients easier Google keeps rolling out new features that help companies achieve results. Just recently, Google released a new way for businesses to communicate with customers directly from the Maps platform. Users can now ask questions and receive a real-time response via a message. People who are browsing nearby […]