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Website Optimization

Website optimisation is the process of using best practices, tools, and experiments to improve a website’s performance and ability to drive business goals, e.g. drive more traffic, increase conversions, grow revenue. Changing small elements of your page can have a serious impact on how your site performs.

We can support you on the following website optimisation workstreams:

  • Friendliness of your digital assets website
  • Conversion Rate Optimisation
  • Pagespeed and “Core Web Vitals”
  • Advising on on-page content   
  • Optimisation for omnichannel
  • Integration of smart chat bots to drive leads and conversions
  • A/B testing technology
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Why is UX important?

The goal of a website is to better inform prospective customers of how your product or service can help them solve their problem(s). Your site must take away the fear of making the wrong decision, and guide prospective customers towards the desired outcome.

In order for people to engage, in return, you should offer them an excellent and intuitive user experience. Clear, to the point and fast. But this is not all. You website should also be customised for different devices. We have lots of experience and can help you identify small tweaks that will have a significant impact on your conversion rates.

What does dating have to do with enhancing my conversion rate?

A website visit is just like a first date. You have one shot at making a first impression and if you fail to make a good one, the chances of getting anywhere are slim. You can easily spend a lot of money and send large amounts paid traffic to your digital assets. Usually, that will create sales. But it is not (profitable) enough to really built a sustainable competitive advantage.

What is your bounce rate on your paid traffic social pages? Too high?  You should ask yourself (or your customers) what is missing and experiment with potential solutions. We can help you in that process.

Services

Website optimisation consists of several services and components. You can contact us for the following services.

SEO Strategy

  • Opportunity assessment
  • Content gap analysis
  • Content creation and content planning support
  • Competitor research and competitor content mapping

Pagespeed & Core web vitals

  • Improve website speed by implementing technical improvements
  • Enhance SEO score on Core Web Vitals.

Local SEO

  • Optimise local landing pages and local search performance
  • Built citations across multiple platforms
  • Learn more here

UX & CRO Consulting

  • Identify opportunities to transform traffic into business
  • Create reporting to monitor website performance and identify bottlenecks
  • Influence and persuade visitors via proven strategies and consult on CRO best practices. Compare your digital assets to best in class in your sector.

Mobile friendly website

  • Create a responsive website and improve UX across devices
  • Improve website speed by implementing technical improvements
  • Create AMP version of your page

Marketing tech

  • Integrate web chat to talk to customers online and enhance your conversion rate
  • Experiment with different landing pages to determine which ones bring more conversions

Website optimisation services

Our approach

We prefer to work alongside your in-house marketing team and partners to implement structural improvements to your processes and thinking around website setup and usage. Our clients have experienced increased profitability from optimising current (or deploying new) digital strategies and applying the transferred knowledge.

We work on a project basis – there is no need for expensive monthly retainers and you pay only for the results you get. 

Contact us and let us know what challenges you are currently facing and we will prepare a customised action plan that takes into account your business’ needs.

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What our clients say

The team's strategic, knowledge-driven approach propelled the project forward. They were able to define small changes that yielded massive improvements.
Michael O'Neil
Michael O'NeilVP E-Commerce ROKA
The engagement resulted in the company's increase in quality leads and boosted ads presence. The success of the project was due to the team's outstanding work and professionalism.
Tianyi Jiang
Tianyi JiangCEO AvePoint
Developments around operating our physical stores change faster than ever and our customers demand accurate and up-to-date information. Up Analytics’ tooling makes it easier to meet this need and be one step ahead of the competition.
Ard Malenstein
Ard MalensteinManaging Director of Pets Place Boerenbond

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