Google Search Console association page
You can associate Google Search Console with various Google services Starting today, Google Search Console offers an enhanced Association page that allows you to link your Search Console property to another Google-managed entity, e.g. a Google Analytics account, a Chrome Web Store account, or a YouTube channel. “I have already associated my GA account […]
Top 3 Google products that helped businesses survive 2020
Top 3 Google products that helped businesses survive 2020 Google has been pleasantly surprising both business owners and customers throughout 2020. What started out as a support on local search by introducing specific COVID-19 attributes and updates, has turned into completely shifting the user experience in alignment to the already changed customer behaviour. Here’s an […]
Google Shopping tab will host free listings – global launch by end of the year!
Free Listings will be introduced on the Google Shopping tab globally by the end of the year The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching […]
Search results on the Google Shopping tab will consist primarily of free product listings
Google is making a huge change to its product search offering, meaning that unpaid listings picked by algorithm will dominate results displayed on the Google Shopping tab instead of mostly paid product listings. This will change the game. Read more about the update from Google here.
Set up a Google Web Property in Google Analytics
Curious to set up a Google Web property? Businesses can now set up a Web & App property in Google Analytics without losing functionality in their existing web properties. Detailed step by step guide here. Well worth a read and no reason now not to move forward on this.
Firefox ETP live across default browsers
Firefox Enhanced Tracking Prevention live Mozilla recently announced that their Enhanced Tracking Protection features are now live by default across browsers for new users. For users with existing browser versions, this setting will require a manual update so we expect roll-out and impact to ramp gradually. For new users who install and download Firefox for […]
New integrations between Google Analytics 360 and Salesforce
Connect your offline and online customer data At Salesforce’s Dreamforce conference, Marc Benioff, Diane Greene and Sridhar Ramaswamy have announced a first-of-its-kind partnership between Salesforce and Google. It included integrations between Google Analytics 360 and Salesforce, as well as additional partnerships between Salesforce, Google Cloud Platform and G Suite. The news is now live on […]
Proctor and Gamble cleans up their media supply chain
Proctor Gamble lays down new standard for agencies, publishers and ad tech companies You might not think Proctor and Gamble are the most digitally savvy, but P&G’s Chief Brand Officer (Mr Pritchard) explained his framework for developing advertising that’s a force for growth during the 2017 IAB Annual Leadership Meeting. As www.ana.net Chair, Pritchard has called for […]
Adwords and DoubleClick Bid Manager Remarketing go Cross Device
Remarketing cross device is something that advertisers have waited for for quiet a while. In a very significant product update yesterday Google announced that advertisers will soon be able to reach users across devices with Google remarketing campaigns as Google stops relying on cookies and mobile IDs to identify users for remarketing lists. Instead it relies on deterministic data about […]
Connect Salesforce CRM to Google Analytics
Found this implementation guide on how to connect Salesforce to Google Analytics a few days ago. Quiet a cool step by step guide on how to connect Google Analytics with Salesforce. There are a lot of different ways in which you can connect any CRM system to Google Analytics. All of them involve the capture of a key […]