Comparing Client-Side and Server-Side Tracking
All businesses need to become more familiar with Google’s newest Analytics platform. If you want to learn how GA4 can be integrated into your marketing strategies, providing actionable insights for optimising campaigns and reducing your costs, this article is for you
Google Analytics Banned In EU?
Our Point Of View Recently, the Austrian Data Protection Authority (DPA) has released its decision regarding the use of Google Analytics. The DPA found out that an Austrian company was using Google Analytics (GA) on their website, which involved transferring personal data to Google LLC in the United States.This was, according to their ruling, a violation […]
Up Analytics Named Top B2B Marketing Agency
Up Analytics Named by Clutch as a Top B2B Marketing Agency Digital marketing is increasingly becoming a vital aspect when it comes to business growth. With a global online population of over 4 billion, it is extremely important that companies take advantage of these numbers to grow their businesses through digital marketing. Here at Up […]
Top 3 Google products that helped businesses survive 2020
Top 3 Google products that helped businesses survive 2020 Google has been pleasantly surprising both business owners and customers throughout 2020. What started out as a support on local search by introducing specific COVID-19 attributes and updates, has turned into completely shifting the user experience in alignment to the already changed customer behaviour. Here’s an […]
Google Shopping tab will host free listings – global launch by end of the year!
Free Listings will be introduced on the Google Shopping tab globally by the end of the year The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching […]
Search results on the Google Shopping tab will consist primarily of free product listings
Google is making a huge change to its product search offering, meaning that unpaid listings picked by algorithm will dominate results displayed on the Google Shopping tab instead of mostly paid product listings. This will change the game. Read more about the update from Google here.
How behavioral science, Big Data analysis and ad targeting changes elections
Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional side finds it interesting to read how surprised they are that a amazingly well targeted and executed advertising campaign can create results. My […]
Lean Analytics
How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, decide what to build, and how to monetize it. In […]
The Principles Behind Causality Inference
Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) and secondly, they measure correlation, not causation. How To Measure Causal Inference? Are you keen to get a crash course […]
Potential Keyword Research: The Key To Growing Traffic & Revenue
There is absolutely no way that you can think up – and then target – all of the possible keyword search terms which may drive traffic to your site. Every single niche can be looked at in hundreds of different ways and you will have to choose just a few approaches when you start your […]
