Privacy Updates with Google Consent Mode V2
This article explains what you need to know about Consent Mode V2 and gets you started on the implementation to mitigate the impact on Google Analytics 4 and Google Ads of yet another crucial privacy update.
Google Analytics 4 in a Cookieless Future
A significant shift is underway – the phasing out of third-party cookies
We explain what it can mean for your business, and what you can do to mitigate the impact of the deprecation of third-party cookies.
Decoding GA4: Metrics, dimensions and other concepts explained
This article delves into the key terms, such as metrics, dimensions and custom dimensions, calculated metrics, and recommended events – and, hot from the press: why main events are replacing conversions.
Comparing Client-Side and Server-Side Tracking
All businesses need to become more familiar with Google’s newest Analytics platform. If you want to learn how GA4 can be integrated into your marketing strategies, providing actionable insights for optimising campaigns and reducing your costs, this article is for you
Replacing Universal Analytics with GA4 for every business
All businesses need to become more familiar with Google’s newest Analytics platform. If you want to learn how GA4 can be integrated into your marketing strategies, providing actionable insights for optimising campaigns and reducing your costs, this article is for you
Google Analytics Banned In EU?
Our Point Of View Recently, the Austrian Data Protection Authority (DPA) has released its decision regarding the use of Google Analytics. The DPA found out that an Austrian company was using Google Analytics (GA) on their website, which involved transferring personal data to Google LLC in the United States.This was, according to their ruling, a violation […]
Up Analytics Named Top B2B Marketing Agency
Up Analytics Named by Clutch as a Top B2B Marketing Agency Digital marketing is increasingly becoming a vital aspect when it comes to business growth. With a global online population of over 4 billion, it is extremely important that companies take advantage of these numbers to grow their businesses through digital marketing. Here at Up […]
Top 3 Google products that helped businesses survive 2020
Top 3 Google products that helped businesses survive 2020 Google has been pleasantly surprising both business owners and customers throughout 2020. What started out as a support on local search by introducing specific COVID-19 attributes and updates, has turned into completely shifting the user experience in alignment to the already changed customer behaviour. Here’s an […]
Google Shopping tab will host free listings – global launch by end of the year!
Free Listings will be introduced on the Google Shopping tab globally by the end of the year The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching […]
Search results on the Google Shopping tab will consist primarily of free product listings
Google is making a huge change to its product search offering, meaning that unpaid listings picked by algorithm will dominate results displayed on the Google Shopping tab instead of mostly paid product listings. This will change the game. Read more about the update from Google here.