Google Analytics Banned In EU?

Our Point Of View Recently, the Austrian Data Protection Authority (DPA) has released its decision regarding the use of Google Analytics. The DPA found out that an Austrian company was using Google Analytics (GA) on their website, which involved transferring personal data to Google LLC in the United States.This was, according to their ruling, a violation […]

Up Analytics Named Top B2B Marketing Agency

Up Analytics Named by Clutch as a Top B2B Marketing Agency   Digital marketing is increasingly becoming a vital aspect when it comes to business growth. With a global online population of over 4 billion, it is extremely important that companies take advantage of these numbers to grow their businesses through digital marketing. Here at Up […]

Top 3 Google products that helped businesses survive 2020

Top 3 Google products that helped businesses survive 2020 Google has been pleasantly surprising both business owners and customers throughout 2020. What started out as a support on local search by introducing specific COVID-19 attributes and updates, has turned into completely shifting the user experience in alignment to the already changed customer behaviour. Here’s an […]

Google Shopping tab will host free listings – global launch by end of the year!

Free Listings will be introduced on the Google Shopping tab globally by the end of the year The retail sector has faced many threats over the years, which have only intensified during the coronavirus pandemic. With physical stores shuttered, digital commerce has become a lifeline for retailers. And as consumers increasingly shop online, they’re searching […]

How behavioral science, Big Data analysis and ad targeting changes elections

Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional side finds it interesting to read how surprised they are that a amazingly well targeted and executed advertising campaign can create results. My […]

Lean Analytics

How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, decide what to build, and how to monetize it. In […]

The Principles Behind Causality Inference

Hal Varian on the principles behind causality inference There are two big problems with the attribution solutions that are around. First of all, they do not provide a baseline (what would happen if you stopped all advertising) and secondly, they measure correlation, not causation. How To Measure Causal Inference? Are you keen to get a crash course […]

Potential Keyword Research: The Key To Growing Traffic & Revenue

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There is absolutely no way that you can think up – and then target – all of the possible keyword search terms which may drive traffic to your site.  Every single niche can be looked at in hundreds of different ways and you will have to choose just a few approaches when you start your […]

Adwords Data Driven Attribution

One of the hardest things to do well is valuing all of your marketing activity in the right way. It is even harder to act on those valuations. With Adwords Data Driven Attribution finally launching that pain is gone now. Obviously that is more so for advertisers that depend heavily on Adwords search as their major marketing channel. Here is […]