Google to Stop Displaying FAQs in Search Results
In a recent announcement, Google revealed that it will no longer be displaying FAQs within search results. This change will affect all websites, except for those that are focused on health or government topics.
For those who have been using FAQ Schema Markup to improve their SEO, this news may be disappointing. However, it is important to remember that FAQs are still a valuable asset for websites. They can help to improve user experience by providing quick and easy answers to common questions. Additionally, FAQs can be used to boost website traffic by driving clicks from search results.
So, what does this change mean for website owners?
- Don’t remove your FAQs. Even though FAQs will no longer be displayed in search results, they are still a valuable asset for your website. Keep your FAQs up-to-date and informative, and they will continue to help users find the information they need.
- Use your CTR data to identify popular FAQs. Google Search Console can help you track your CTR for different queries. This data can be used to identify which FAQs are the most popular with your visitors. You can then use this information to improve your meta titles and descriptions or to create dedicated landing pages for your most popular FAQs.
- Consider creating dedicated landing pages for your FAQs. If you have a large number of FAQs, it may be helpful to create dedicated landing pages for each question. This can help to improve the user experience and make it easier for visitors to find the information they need.
Overall, the decision by Google to no longer display FAQs in search results is a minor setback. However, it does not mean that FAQs are no longer valuable. By following the tips above, you can continue to use FAQs to improve your website and boost your search traffic.
Here are some additional suggestions for how to mitigate the impact of this change
- Make sure your FAQs are well-written and informative. Visitors should be able to find the answers they need quickly and easily.
- Use clear and concise language. Avoid jargon and technical terms that your visitors may not understand.
- Format your FAQs in a way that is easy to read. Use bullet points or numbered lists to make your content scannable.
- Promote your FAQs on your website. Include links to your FAQs in your navigation menu, footer, and blog posts.
- Share your FAQs on social media. This is a great way to reach a wider audience with your content.
By following these tips, you can ensure that your FAQs continue to be a valuable asset for your website, even after Google’s change.