Enhanced conversions with GA4

Enhanced Conversions in a cookie-less future With recent technological developments, tracking users online has become increasingly difficult. Advertisers face constant challenges in our cookieless future. With new legislation being introduced on regular basis (think of GDPR and popular browsers blocking third-party parties), it has made it harder for us as analysts and marketeers to understand our […]

Google Search Console association page

You can associate Google Search Console with various Google services Starting today, Google Search Console offers an enhanced Association page that allows you to link your Search Console property to another Google-managed entity, e.g. a Google Analytics account, a Chrome Web Store account, or a YouTube channel.    “I have already associated my GA account […]

Set up a Google Web Property in Google Analytics

Curious to set up a Google Web property? Businesses can now set up a Web & App property in Google Analytics without losing functionality in their existing web properties. Detailed step by step guide here. Well worth a read and no reason now not to move forward on this.

Next Generation Google Analytics

Finally! The new version of Google Analytics has been announced to the world. This is an exciting update for those that struggled to follow clients across web and app.

Firefox ETP live across default browsers

Firefox Enhanced Tracking Prevention live Mozilla recently announced that their Enhanced Tracking Protection features are now live by default across browsers for new users. For users with existing browser versions, this setting will require a manual update so we expect roll-out and impact to ramp gradually. For new users who install and download Firefox for […]

New integrations between Google Analytics 360 and Salesforce

Connect your offline and online customer data At Salesforce’s Dreamforce conference, Marc Benioff, Diane Greene and Sridhar Ramaswamy have announced a first-of-its-kind partnership between Salesforce and Google. It included integrations between Google Analytics 360 and Salesforce, as well as additional partnerships between Salesforce, Google Cloud Platform and G Suite. The news is now live on […]

How behavioral science, Big Data analysis and ad targeting changes elections

Big Data analysis and ad targeting changes elections Fantastic insight from this Vice article on Trumps US elections campaign and Cambridge Analytica’s use of psychoanalysis to steer personality based ad targeting. My professional side finds it interesting to read how surprised they are that a amazingly well targeted and executed advertising campaign can create results. My […]

Lean Analytics

How to use lean analytics to get better at what you do Lean Analytics – The Lean Startup is all about a constant cycle of learning. By measuring and analyzing as you grow, you can validate whether a problem is real, find the right customers, decide what to build, and how to monetize it. In […]