2 Use your audience CRM data
In a world with abundant data and numerous opportunities, it makes sense to start with a small step. In other words, just get started and learn. We believe the best way to do that is to start experimenting with different Google Analytics audiences. This is easy and cheap and doing it well can really drive success. You can use Google Analytics to create audiences to:
- Personalise your create messaging
- Test different marketing strategies
- Adjust the landing page(s) and or content on your site or app.
When you are done playing with your Google Analytics audience data start to think about what is next. CRM data can be translated into “cookies” by both Google and Facebook. Outside of Europe, you can buy location data and target audiences that physically go to your competitor stores.
In my experience, simple differentiators between audiences drive the most impactful results. And the law of diminishing returns definitely applies here. If you are keen to bounce some ideas off of us, feel free to reach out and let’s talk about what we can do with your audience data.