Unveiling the best local SEO tools
Empowering businesses to dominate local search
Consumers are constantly searching for products and services online. Local businesses need to ensure they have a strong online presence – and usually have the business acumen to handle this. We see that for chain businesses, this is often not the case. Why is this?
Let’s start with why Local Search is important. Some facts about why optimizing for local (Google) Search is important:
- Google’s global search engine market share is 92%
- 46% of global queries have a local intent
- Heavy growth of ‘’near me’ searches as online and offline experiences merge.
Local search engine optimization (SEO) plays a crucial role in helping businesses stand out in their respective regions. Fortunately, there is a plethora of local SEO tools available to assist businesses in optimizing their online presence and attracting local customers. In this article, we’ll explore some of the best local SEO tools that can empower businesses to dominate the local search. We divide the list into tools designed for managing single location businesses, and for those designed for many multi location businesses.
Best local SEO tool for optimizing single location businesses
Google Business Profiles - Google product
Google Business Profiles (GBP) is undoubtedly one of the most essential tools for local SEO. It allows businesses to create a profile that appears in Google search results and Google Maps. With GBP, businesses can provide essential information such as their address, phone number, hours of operation, and website. Additionally, they can interact with customers by responding to reviews and posting updates. GBP also provides insights into how customers find and interact with the business, enabling owners to refine their local SEO strategies. GBP is optimal for businesses with only 1 location.
GMB Everywhere - monitor competitors and add categories
GMBeverywhere.com is a leading local SEO tool renowned for its robust features tailored for audits and competitor analysis. With this intuitive platform, users can easily delve into various aspects crucial for optimizing their online presence. One standout feature is our Category Finder Tool powered by AI, facilitating the identification of primary and secondary categories tailored to businesses’ specific needs. Additionally, our comprehensive Review Audit functionality enables businesses to scrutinize their online reputation effectively. From conducting basic SEO audits to analyzing GMB post strategies, our tool offers a spectrum of services aimed at enhancing visibility and competitiveness. Moreover, our innovative Teleport feature allows users to pinpoint their business’s ranking at any desired location, providing invaluable insights for targeted optimization efforts. GMBeverywhere.com stands as an indispensable resource for businesses striving to excel in local search engine optimisation.
We highly recommend this Local SEO tool for agencies and freelancers that are keen to optimise Google Business Profiles.
BrightLocal - Built for local marketers
BrightLocal is specifically designed to help small businesses improve their local search visibility. It offers a variety of tools for local SEO, including local rank tracking, citation building, and review management. With BrightLocal, businesses can track their rankings in local search results across multiple locations and search engines. They can also build citations on relevant directories and monitor online reviews to maintain a positive reputation.
Brightlocal specializes in optimizing local search for businesses with a single location. This tool is useful for sole proprietorships and agencies that serve these types of customers.
Whitespark - Helps your businesses rank better
Whitespark specializes in local SEO services and offers tools to help businesses improve their local search rankings. Its local citation finder helps businesses identify citation opportunities in their industry and location, while its reputation builder tool assists in generating authentic reviews from customers. Whitespark also offers services for local link building and rank tracking, enabling businesses to enhance their online visibility in their target market.
Whitespark focuses on improving local search visibility for businesses operating from a single location, and is mostly focused on the North American market. This tool is used by many agencies catering to small businesses.
Google Search Console
Google provides the Google Search Console to assist you in ensuring your website stays Google-friendly. You can also utilize it to verify the keywords Google ranks your site for and the quantity of pages Google has indexed from your site. The tool can additionally display the number of clicks and impressions your website garners. The mobile usability section highlights any usability concerns your mobile site or pages currently face. Investigate for further errors and indexing issues your website may encounter dynamically, and take steps to resolve them. Explore this comprehensive YouTube channel to Google Search Console for a detailed examination of GSC.
Whether you have a single or multi location business – Google’s Search Console is an absolute no-brainer.
Best local SEO tools for multiple locations
GMBapi.com - Cheapest local SEO tool
Using GMBapi.com, multi location businesses can automate essential tasks related to managing their GBP profiles, thereby saving time and streamlining their local SEO efforts. Whether it’s monitoring health, responding to reviews and managing your reputation, posting content, photos, products or services in bulk, or analyzing performance metrics, GMBapi.com empowers businesses (and their agencies) to leverage GMB data efficiently. This software is used by agencies that want to enhance their customers’ local visibility and reputation. GMBapi.com offers similar features and options as the other tools mentioned, for the lowest price per location, and according to G2 and Capterra feedback, a stunning service.
In addition, GMBapi.com is a premier partner of Google. This is the only software on this list that has received this quality mark. Besided to local SEO, the company provides consultancy in all matters around Google visibility, resulting in better performing SEO and SEA efforts.
Toppi - Latest local SEO tool
Another noteworthy inclusion for businesses of all sizes and industries is Toppi. Recognizing that Google and other search engines don’t differentiate between businesses based on their size or industry, Toppi offers software and services designed to optimize local business profiles across various sectors. Whether it’s restaurants, retail shops, service businesses, real estate agencies, law firms, or medical practices, Toppi caters to all businesses with a local presence. Their comprehensive suite of tools ensures that each business profile is ranked according to the same algorithms, helping them enhance their online visibility and stand out in local search results. Toppi empowers businesses to navigate the complexities of local SEO effectively and maximize their digital presence.
Toppi caters for both the single and multi location businesses.
Yext - Most famous platform
Yext is a platform that enables businesses to manage their digital knowledge across various channels, including search engines, maps, apps, and directories. It allows businesses to update their information, such as business hours and contact details, across multiple platforms simultaneously. Yext also offers tools for review monitoring and sentiment analysis, helping businesses understand and manage their online reputation effectively.
There are many complaints about the price-quality ratio. Yext has the highest prices in the market. We also read many negative reviews about the services provided and the length of the contracts. We are also seeing a lot of search traffic on “Yext alternative”.
Local SEO to attract customers
In conclusion, local SEO is crucial for businesses looking to attract customers in their local area, and utilizing the right tools can make all the difference. From managing online listings to tracking local search rankings and monitoring online reviews, the best local SEO tools empower businesses to strengthen their online presence and dominate local search. By leveraging these tools effectively, businesses can increase their visibility, attract more customers, and ultimately drive growth in their local markets.
Tip about local search management
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