If you have not read this yet, do have a read. Nike has a new vision for retail and is placing a heavy emphasis on direct-to-consumer channels through Nike.com and its own retail stores. To amplify sales through its wholesale distribution channels, Nike has identified only 40 retail partners, both online e-commerce players and physical retailers, that offer the best access to the customers it targets and who can deliver best-practices customer experience for the brand.
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
The technical storage or access that is used exclusively for statistical purposes.The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.