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Tag Management

A Tag Management Solution is a tool that can help you deploy and manage tags. The various marketing and analytics tags on your website or mobile app are taken care of. Moreover, you will have access to a powerful set of techniques to control how your tags are fired and how you collect information from your website.

Where ever you currently are with your business, a tag management solution is going to make your life a lot easier. The main advantages in a nutshell:

  1. No more editing code to deploy, update or remove tags.
  2. Test and deploy tags faster
  3. Easy to deploy a data layer for advanced tracking of sites and apps
  4. Tag management becomes easier and cheaper
  5. Speeds up your site as individual tags no longer slow down the delivery of other tags

The vast majority of businesses that spend heavily on marketing have a tag management solution in place (70% of UK businesses). Therefore, having a tag management solution in place means that the very low-value error-prone process of installing tags on a website becomes easy, reliable and fast. And last but not least, you can do it without wasting valuable developer time.

There are a lot of good tag management solutions, but I would recommend using Google Tag Manager, as it is the only free solution.

What can I find in this seven-step approach?

Next, in this section, we attempt to keep the topic as light as possible, so we waste as little of your time. The subsequent material on this topic consist of seven steps to help you create and likewise execute a tag management plan and implement your newly improved tag manager setup:

  1. Create a Google account
  2. Customise Google Chrome
  3. Create a tag management plan
  4. Paid vs free Tag Management
  5. Install Google Tag Manager
  6. Implement SideWide Tagging
  7. Install your Google Analytics tag

It will not take much time to go through these seven steps. Further, follow the steps in this order, and you will end up with a very decent setup. You can start using this setup to implement the other online marketing tools and strategies in the next “start guides”.

And last but not least, if you would like this to happen fast, feel free to ask for a free quote by filling in our lead form on the right. Alternatively, click on “step 1” on the bottom right of this page or scroll back up and click on “next” to see if you can finally finish this task yourself. Enjoy.

Steps

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